Website Setup

Keyword & Competitor Research

Backup Existing Website Data
- Current sitemap
- Blog posts content
- Images
- Etc.
Create a sitemap
- Organize the client information into rough sitemap
  - 1 service per page
  - Necessary core pages (home, about, contact, etc.)
- Understand client service structure and location targets
  - Use AI to research services and geo coverage
  - Understand options to target geo and categorize services
  - Create a brand data sheet including:
    - Facts & Offerings
    - Brand Voice & Tone
- Perform keyword research to revise structure and naming
- Create spreadsheet of each page, include:
  - their focus keywords
  - page titles
  - slugs
Create base content
- Create Surfer doc for each service page and home
- Download guidelines for each page
- Have AI create each landing page using prompt tool and guidelines doc
- Paste into Sufer to check scores and revise as needed
Create content spreadsheet
- Export completed Surfer page html for each page
- Create a spreadhseet with all landing page ACF field labels in column 1 (not row 1 yet)
- Upload each page html file 1 at a time into AI and use the csv building prompt
- Copy code format output and paste into emplty the next empty column from left to right
- Ensure each page has all fields and all line up properly
- Once all pages are in the sheet, export as CSV file
Upload and map content spreadsheet