below is the field set for acf in json format:
[
{
“key”: “group_msux_proposal_builder_v3”,
“title”: “Marketing Sux Proposal Builder v3”,
“fields”: [
{
“key”: “field_msux_prop_v3_0001”,
“label”: “Proposal Info”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0002”,
“label”: “Client Name”,
“name”: “client_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Enter the client or organization name exactly as it should appear.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Sample Client”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0003”,
“label”: “Point of Contact Name”,
“name”: “poc_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Enter the main contact name if known.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Client Contact”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0004”,
“label”: “Point of Contact Title”,
“name”: “poc_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Enter the contact’s role/title if useful.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Decision Maker”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0005”,
“label”: “Point of Contact Email”,
“name”: “poc_email”,
“aria-label”: “”,
“type”: “email”,
“instructions”: “Enter email if useful for proposal record.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “contact@example.com”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0006”,
“label”: “Point of Contact Phone”,
“name”: “poc_phone”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Enter phone if useful for proposal record.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “(555) 555-5555”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0007”,
“label”: “Proposal Title”,
“name”: “proposal_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Write the client-facing proposal title.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Strategic Marketing Proposal”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0008”,
“label”: “Proposal Subtitle”,
“name”: “proposal_subtitle”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Optional subtitle that explains the type of work or campaign.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “A practical plan to improve visibility, trust, lead generation, and measurable growth.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0009”,
“label”: “Proposal Date”,
“name”: “proposal_date”,
“aria-label”: “”,
“type”: “date_picker”,
“instructions”: “Select the proposal date.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“display_format”: “F j, Y”,
“return_format”: “Y-m-d”,
“first_day”: 1,
“default_value”: “”
},
{
“key”: “field_msux_prop_v3_0010”,
“label”: “Cover Image”,
“name”: “proposal_cover_image”,
“aria-label”: “”,
“type”: “image”,
“instructions”: “Optional hero/cover image for the proposal.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“return_format”: “id”,
“library”: “all”,
“min_width”: “”,
“min_height”: “”,
“min_size”: “”,
“max_width”: “”,
“max_height”: “”,
“max_size”: “”,
“mime_types”: “”,
“preview_size”: “medium”
},
{
“key”: “field_msux_prop_v3_0011”,
“label”: “Intro Summary”,
“name”: “proposal_intro_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Short proposal intro. Keep concise and client-facing.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
This proposal outlines a practical marketing plan designed to improve visibility, strengthen trust, create clearer conversion paths, and make performance easier to measure over time.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0012”,
“label”: “Executive Summary”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0013”,
“label”: “Include Section?”,
“name”: “executive_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Executive Summary section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0014”,
“label”: “Section Title”,
“name”: “executive_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0013”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Executive Summary”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0015”,
“label”: “Background”,
“name”: “executive_background”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Summarize current situation, opportunity, or reason for proposal.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0013”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
The client has an opportunity to improve how prospects understand the business, evaluate its value, and take action online. The current marketing foundation can be strengthened with clearer messaging, better structure, stronger visibility, and more measurable execution.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0016”,
“label”: “Strategic Thesis”,
“name”: “executive_strategic_thesis”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “State the core belief behind the proposal.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0013”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
The best marketing plan is not just a list of tactics. It should connect strategy, creative direction, website structure, advertising, SEO, measurement, and follow-through into one practical system built to help the client win more of the right opportunities.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0017”,
“label”: “Core Challenge”,
“name”: “executive_core_challenge”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the primary challenge this proposal solves.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0013”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
The core challenge is creating enough clarity, trust, visibility, and measurable action to turn more prospects into qualified opportunities.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0018”,
“label”: “Core Goal”,
“name”: “executive_core_goal”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the primary goal in plain business terms.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0013”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
The goal is to build a stronger marketing foundation that supports better awareness, clearer decision-making, more qualified leads, and continuous improvement over time.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0019”,
“label”: “Recommended Approach”,
“name”: “executive_recommended_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Summarize the proposed approach using bullets when helpful.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0013”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Clarify the message and strategy before execution.
- Build or improve the digital foundation that prospects interact with.
- Use SEO, advertising, content, and tracking to increase visibility and measurable engagement.
- Review performance and improve based on real data.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0020”,
“label”: “Expected Outcomes”,
“name”: “executive_expected_outcomes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use bullets for reasonable expected outcomes.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0013”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Clearer positioning and stronger first impression.
- Improved ability for prospects to understand services, value, and next steps.
- More measurable visibility across website, search, ads, and/or local discovery channels.
- A cleaner foundation for future campaign growth and optimization.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0021”,
“label”: “Client Responsibilities”,
“name”: “executive_client_responsibilities”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Default should protect scope. Mention client provides accurate info, access, approvals, images/data unless otherwise scoped.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0013”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Provide accurate business, service, product, location, and contact information.
- Provide access to required website, analytics, advertising, domain, CRM, Google, or social accounts as needed.
- Provide logos, photos, media, product data, service details, legal/compliance details, and approvals unless otherwise noted in scope.
- Review work and provide feedback in a timely manner so the project can continue moving.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0022”,
“label”: “Creative & Messaging”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0023”,
“label”: “Include Section?”,
“name”: “creative_messaging_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Creative & Messaging Strategy section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0024”,
“label”: “Section Title”,
“name”: “creative_messaging_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0023”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Creative & Messaging Strategy”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0025”,
“label”: “Summary”,
“name”: “creative_messaging_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain creative and messaging strategy in client-facing language.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0023”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
The creative and messaging strategy gives the project a clear point of view before design, content, ads, and campaign execution begin. The goal is to make the client easier to understand, easier to trust, and easier to choose.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0026”,
“label”: “Goals”,
“name”: “creative_messaging_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use a short list of creative/messaging goals. WYSIWYG only, not a table.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0023”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Clarify what the client offers and why it matters.
- Make the brand feel more credible, useful, and differentiated.
- Create messaging that can carry across website, ads, social, and sales materials.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0027”,
“label”: “Challenges”,
“name”: “creative_messaging_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Summarize messaging/design challenges without over-explaining.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0023”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Prospects may not immediately understand the value or difference of the business.
- Existing messaging may be too generic, too thin, or inconsistent across channels.
- Creative assets may not fully support the level of trust needed to convert stronger opportunities.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0028”,
“label”: “Approach”,
“name”: “creative_messaging_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain how the messaging/creative direction will be developed.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0023”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Define the core message and value proposition before production.
- Translate the strategy into website copy, campaign language, visual direction, and content themes.
- Keep the tone practical, clear, and conversion-focused while still making the brand feel strong.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0029”,
“label”: “Messaging Pillars”,
“name”: “creative_messaging_messaging_pillars”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use headings or bullets to list the key messaging pillars. This should not be a repeater.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0023”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Clarity: make the offer easy to understand.
- Trust: show credibility, proof, and professionalism.
- Action: give prospects a clear next step.
- Differentiation: explain why this choice makes sense over competitors.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0030”,
“label”: “Visual Direction”,
“name”: “creative_messaging_visual_direction”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain design/visual direction at a high level.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0023”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
The visual direction should feel professional, modern, and direct. Design should support trust and conversion without becoming overdesigned, distracting, or difficult to manage.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0031”,
“label”: “Campaign Measurement”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0032”,
“label”: “Include Section?”,
“name”: “campaign_measurement_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Campaign Measurement section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0033”,
“label”: “Section Title”,
“name”: “campaign_measurement_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0032”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Campaign Measurement”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0034”,
“label”: “Summary”,
“name”: “campaign_measurement_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Simple measurement summary. Do not create a giant reporting manifesto.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0032”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Campaign measurement will focus on the few numbers that matter most: visibility, engagement, leads, conversions, and progress by channel. The goal is to make performance easier to understand and improve over time.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0035”,
“label”: “Core KPI Summary”,
“name”: “campaign_measurement_core_kpi_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use a concise bullet list or short table-style HTML for top KPIs by channel/section.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0032”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Website: users, key page views, form submissions, calls, and conversion rate.
- SEO: keyword visibility, organic clicks, local rankings, and qualified organic leads.
- Advertising: reach, clicks, cost per lead, lead quality, and conversion performance.
- Social/content: reach, engagement, content saves/shares, and campaign awareness indicators.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0036”,
“label”: “Dashboard / Reporting Notes”,
“name”: “campaign_measurement_dashboard_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain dashboard/reporting cadence and what will be reviewed.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0032”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Reporting will be organized so the client can quickly understand what happened, what improved, what needs attention, and what should happen next.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0037”,
“label”: “Timeline / Scope”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0038”,
“label”: “Include Section?”,
“name”: “timeline_scope_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Timeline / Scope section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0039”,
“label”: “Section Title”,
“name”: “timeline_scope_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0038”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Timeline / Scope”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0040”,
“label”: “Intro”,
“name”: “timeline_scope_intro”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Keep this short. Detailed deliverables, timing, costs, and responsible parties are aggregated from service sections.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0038”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
The timeline and scope summary should be generated from the selected service sections, deliverables, package options, and responsibilities. This section exists to introduce the combined view, not duplicate every detail manually.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0041”,
“label”: “Next Steps”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0042”,
“label”: “Include Section?”,
“name”: “next_steps_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Next Steps section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0043”,
“label”: “Section Title”,
“name”: “next_steps_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0042”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Next Steps”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0044”,
“label”: “Intro”,
“name”: “next_steps_intro”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain what happens after the client approves the proposal.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0042”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
If the proposal direction looks right, the next step is to confirm the selected scope, finalize the agreement, collect required access and materials, and begin the kickoff process.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0045”,
“label”: “CTA Heading”,
“name”: “next_steps_cta_heading”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short heading for final call to action.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0042”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Ready to Move Forward?”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0046”,
“label”: “CTA Content”,
“name”: “next_steps_cta_content”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Short final CTA language.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0042”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Contact Marketing Sux with any questions, comments, or changes. Once the scope is approved, we will provide the final agreement and onboarding steps before work begins.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0047”,
“label”: “Campaign Management”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0048”,
“label”: “Include Section?”,
“name”: “campaign_management_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Campaign Management section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0049”,
“label”: “Section Title”,
“name”: “campaign_management_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Campaign Management”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0050”,
“label”: “Summary”,
“name”: “campaign_management_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Section intro. Keep practical, client-facing, and specific to this service area.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Campaign management keeps the work organized, accountable, and pointed at the right goals. This includes planning, coordination, review, communication, and performance-driven next steps.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0051”,
“label”: “Goals”,
“name”: “campaign_management_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain what this service is meant to accomplish.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Keep campaign work organized and accountable.
- Coordinate priorities across strategy, creative, website, advertising, SEO, and reporting.
- Make sure the client has clear communication and practical next steps.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0052”,
“label”: “Challenges”,
“name”: “campaign_management_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain the gaps or risks this service addresses.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Multiple people or vendors can create confusion without clear ownership.
- Campaign work can become disconnected if strategy, production, and measurement are not aligned.
- Decisions can slow down without a clear process for feedback and approvals.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0053”,
“label”: “Approach”,
“name”: “campaign_management_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use cause-and-effect language. Explain how this service addresses the goals/challenges.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Create a practical working structure for communication and priorities.
- Coordinate deliverables and decisions across the campaign.
- Review performance and recommend clear next steps based on what is happening.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0054”,
“label”: “Measurement”,
“name”: “campaign_management_measurement”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the most relevant metrics for this service. Keep service-specific.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Campaign management performance is measured by execution consistency, meeting cadence, deliverable progress, decision speed, and whether the campaign stays aligned with the client’s goals.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0055”,
“label”: “Package Option 1 – Display?”,
“name”: “campaign_management_option_1_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 1 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0056”,
“label”: “Package Option 1 – Package Type”,
“name”: “campaign_management_option_1_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0055”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Get It Done”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0057”,
“label”: “Package Option 1 – Package Name”,
“name”: “campaign_management_option_1_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0055”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Foundation Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0058”,
“label”: “Package Option 1 – Tagline”,
“name”: “campaign_management_option_1_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0055”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Get the highest-priority work started without overcomplicating the scope.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0059”,
“label”: “Package Option 1 – Price”,
“name”: “campaign_management_option_1_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0055”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0060”,
“label”: “Package Option 1 – Payment Term”,
“name”: “campaign_management_option_1_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0055”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0061”,
“label”: “Package Option 1 – Features”,
“name”: “campaign_management_option_1_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0055”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Focused scope for the most important immediate needs.
- Lean setup designed to create a practical foundation.
- Clear deliverables, simple execution, and room to expand later.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0062”,
“label”: “Package Option 1 – Notes”,
“name”: “campaign_management_option_1_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0055”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0063”,
“label”: “Package Option 2 – Display?”,
“name”: “campaign_management_option_2_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 2 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0064”,
“label”: “Package Option 2 – Package Type”,
“name”: “campaign_management_option_2_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0063”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Right”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0065”,
“label”: “Package Option 2 – Package Name”,
“name”: “campaign_management_option_2_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0063”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Recommended Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0066”,
“label”: “Package Option 2 – Tagline”,
“name”: “campaign_management_option_2_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0063”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Build the project properly with stronger structure, quality, and performance upside.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0067”,
“label”: “Package Option 2 – Price”,
“name”: “campaign_management_option_2_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0063”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0068”,
“label”: “Package Option 2 – Payment Term”,
“name”: “campaign_management_option_2_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0063”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0069”,
“label”: “Package Option 2 – Features”,
“name”: “campaign_management_option_2_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0063”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Everything needed to launch with a stronger foundation.
- Better strategy, polish, tracking, and implementation depth.
- Designed to reduce rework and support longer-term performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0070”,
“label”: “Package Option 2 – Notes”,
“name”: “campaign_management_option_2_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0063”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0071”,
“label”: “Package Option 3 – Display?”,
“name”: “campaign_management_option_3_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 3 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0072”,
“label”: “Package Option 3 – Package Type”,
“name”: “campaign_management_option_3_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0071”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Better”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0073”,
“label”: “Package Option 3 – Package Name”,
“name”: “campaign_management_option_3_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0071”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Growth Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0074”,
“label”: “Package Option 3 – Tagline”,
“name”: “campaign_management_option_3_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0071”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “A more complete scope for clients who want stronger performance and more polish from the beginning.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0075”,
“label”: “Package Option 3 – Price”,
“name”: “campaign_management_option_3_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0071”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0076”,
“label”: “Package Option 3 – Payment Term”,
“name”: “campaign_management_option_3_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0071”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0077”,
“label”: “Package Option 3 – Features”,
“name”: “campaign_management_option_3_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0071”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Expanded scope for stronger execution across priority areas.
- More complete creative, technical, content, and optimization support.
- Best fit when the client wants the project built for broader long-term growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0078”,
“label”: “Package Option 3 – Notes”,
“name”: “campaign_management_option_3_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0071”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0085”,
“label”: “Deliverables Table”,
“name”: “campaign_management_deliverables”,
“aria-label”: “”,
“type”: “repeater”,
“instructions”: “Use this table only for concrete deliverables. Rows can be aggregated into front-end scope, timeline, cost, and responsibility views.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0048”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “”,
“id”: “”
},
“layout”: “table”,
“pagination”: 0,
“min”: 0,
“max”: 20,
“collapsed”: “”,
“button_label”: “Add Deliverable”,
“rows_per_page”: 20,
“sub_fields”: [
{
“key”: “field_msux_prop_v3_0079”,
“label”: “Deliverable Name”,
“name”: “campaign_management_deliverables_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of the deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Example Deliverable”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0080”,
“label”: “Description”,
“name”: “campaign_management_deliverables_description”,
“aria-label”: “”,
“type”: “textarea”,
“instructions”: “Briefly describe what is included.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Short explanation of what will be produced or managed.”,
“maxlength”: “”,
“rows”: 2,
“placeholder”: “”,
“new_lines”: “br”
},
{
“key”: “field_msux_prop_v3_0081”,
“label”: “Week Duration”,
“name”: “campaign_management_deliverables_week_duration”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use flexible text such as Weeks 1–2, Month 1, Ongoing, or N/A.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Weeks 1–2”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0082”,
“label”: “Cost”,
“name”: “campaign_management_deliverables_cost”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, Included, N/A, or TBD.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Included”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0083”,
“label”: “Payment Term”,
“name”: “campaign_management_deliverables_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select payment term for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “N/A”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0084”,
“label”: “Responsible Party”,
“name”: “campaign_management_deliverables_responsible_party”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Who is primarily responsible for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“MS”: “MS”,
“Client”: “Client”,
“Other”: “Other”
},
“default_value”: “MS”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
}
]
},
{
“key”: “field_msux_prop_v3_0086”,
“label”: “Website”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0087”,
“label”: “Include Section?”,
“name”: “website_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Website Strategy section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0088”,
“label”: “Section Title”,
“name”: “website_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Website Strategy”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0089”,
“label”: “Summary”,
“name”: “website_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Section intro. Keep practical, client-facing, and specific to this service area.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
The website should create a clear and credible path from first impression to action. It should explain the offer, support trust, organize information well, and make conversion easy.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0090”,
“label”: “Goals”,
“name”: “website_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain what this service is meant to accomplish.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Improve user experience and conversion paths.
- Make services, offers, proof, and next steps easier to understand.
- Create a website foundation that supports SEO, ads, tracking, and future growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0091”,
“label”: “Challenges”,
“name”: “website_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain the gaps or risks this service addresses.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Visitors may leave if the site is confusing, outdated, slow, or not persuasive enough.
- Important service, location, product, or proof details may not be organized clearly.
- The site may not be structured well enough to support SEO or advertising performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0092”,
“label”: “Approach”,
“name”: “website_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use cause-and-effect language. Explain how this service addresses the goals/challenges.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Build the site around user intent, service clarity, and conversion priorities.
- Use clean design, strong copy, and practical structure to improve trust and action.
- Set up the site so it can be maintained, expanded, and measured over time.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0093”,
“label”: “Measurement”,
“name”: “website_measurement”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the most relevant metrics for this service. Keep service-specific.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Website performance can be measured through traffic, key page engagement, form submissions, calls, conversion rate, page speed basics, and lead source tracking.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0094”,
“label”: “Package Option 1 – Display?”,
“name”: “website_option_1_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 1 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0095”,
“label”: “Package Option 1 – Package Type”,
“name”: “website_option_1_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0094”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Get It Done”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0096”,
“label”: “Package Option 1 – Package Name”,
“name”: “website_option_1_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0094”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Foundation Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0097”,
“label”: “Package Option 1 – Tagline”,
“name”: “website_option_1_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0094”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Get the highest-priority work started without overcomplicating the scope.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0098”,
“label”: “Package Option 1 – Price”,
“name”: “website_option_1_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0094”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0099”,
“label”: “Package Option 1 – Payment Term”,
“name”: “website_option_1_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0094”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0100”,
“label”: “Package Option 1 – Features”,
“name”: “website_option_1_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0094”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Focused scope for the most important immediate needs.
- Lean setup designed to create a practical foundation.
- Clear deliverables, simple execution, and room to expand later.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0101”,
“label”: “Package Option 1 – Notes”,
“name”: “website_option_1_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0094”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0102”,
“label”: “Package Option 2 – Display?”,
“name”: “website_option_2_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 2 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0103”,
“label”: “Package Option 2 – Package Type”,
“name”: “website_option_2_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0102”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Right”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0104”,
“label”: “Package Option 2 – Package Name”,
“name”: “website_option_2_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0102”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Recommended Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0105”,
“label”: “Package Option 2 – Tagline”,
“name”: “website_option_2_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0102”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Build the project properly with stronger structure, quality, and performance upside.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0106”,
“label”: “Package Option 2 – Price”,
“name”: “website_option_2_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0102”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0107”,
“label”: “Package Option 2 – Payment Term”,
“name”: “website_option_2_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0102”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0108”,
“label”: “Package Option 2 – Features”,
“name”: “website_option_2_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0102”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Everything needed to launch with a stronger foundation.
- Better strategy, polish, tracking, and implementation depth.
- Designed to reduce rework and support longer-term performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0109”,
“label”: “Package Option 2 – Notes”,
“name”: “website_option_2_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0102”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0110”,
“label”: “Package Option 3 – Display?”,
“name”: “website_option_3_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 3 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0111”,
“label”: “Package Option 3 – Package Type”,
“name”: “website_option_3_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0110”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Better”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0112”,
“label”: “Package Option 3 – Package Name”,
“name”: “website_option_3_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0110”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Growth Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0113”,
“label”: “Package Option 3 – Tagline”,
“name”: “website_option_3_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0110”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “A more complete scope for clients who want stronger performance and more polish from the beginning.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0114”,
“label”: “Package Option 3 – Price”,
“name”: “website_option_3_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0110”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0115”,
“label”: “Package Option 3 – Payment Term”,
“name”: “website_option_3_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0110”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0116”,
“label”: “Package Option 3 – Features”,
“name”: “website_option_3_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0110”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Expanded scope for stronger execution across priority areas.
- More complete creative, technical, content, and optimization support.
- Best fit when the client wants the project built for broader long-term growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0117”,
“label”: “Package Option 3 – Notes”,
“name”: “website_option_3_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0110”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0124”,
“label”: “Deliverables Table”,
“name”: “website_deliverables”,
“aria-label”: “”,
“type”: “repeater”,
“instructions”: “Use this table only for concrete deliverables. Rows can be aggregated into front-end scope, timeline, cost, and responsibility views.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0087”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “”,
“id”: “”
},
“layout”: “table”,
“pagination”: 0,
“min”: 0,
“max”: 20,
“collapsed”: “”,
“button_label”: “Add Deliverable”,
“rows_per_page”: 20,
“sub_fields”: [
{
“key”: “field_msux_prop_v3_0118”,
“label”: “Deliverable Name”,
“name”: “website_deliverables_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of the deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Example Deliverable”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0119”,
“label”: “Description”,
“name”: “website_deliverables_description”,
“aria-label”: “”,
“type”: “textarea”,
“instructions”: “Briefly describe what is included.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Short explanation of what will be produced or managed.”,
“maxlength”: “”,
“rows”: 2,
“placeholder”: “”,
“new_lines”: “br”
},
{
“key”: “field_msux_prop_v3_0120”,
“label”: “Week Duration”,
“name”: “website_deliverables_week_duration”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use flexible text such as Weeks 1–2, Month 1, Ongoing, or N/A.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Weeks 1–2”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0121”,
“label”: “Cost”,
“name”: “website_deliverables_cost”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, Included, N/A, or TBD.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Included”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0122”,
“label”: “Payment Term”,
“name”: “website_deliverables_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select payment term for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “N/A”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0123”,
“label”: “Responsible Party”,
“name”: “website_deliverables_responsible_party”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Who is primarily responsible for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“MS”: “MS”,
“Client”: “Client”,
“Other”: “Other”
},
“default_value”: “MS”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
}
]
},
{
“key”: “field_msux_prop_v3_0125”,
“label”: “SEO”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0126”,
“label”: “Include Section?”,
“name”: “seo_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the SEO Strategy section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0127”,
“label”: “Section Title”,
“name”: “seo_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “SEO Strategy”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0128”,
“label”: “Summary”,
“name”: “seo_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Section intro. Keep practical, client-facing, and specific to this service area.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
SEO should help the client earn more visibility from people already searching for relevant services, products, locations, or problems. The work should connect technical foundations, content, local visibility, and authority-building.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0129”,
“label”: “Goals”,
“name”: “seo_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain what this service is meant to accomplish.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Increase non-branded organic visibility for high-intent searches.
- Improve local search and Google Maps visibility where relevant.
- Build stronger search authority through useful content, structure, and backlinks.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0130”,
“label”: “Challenges”,
“name”: “seo_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain the gaps or risks this service addresses.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- The client may rely too heavily on branded searches, referrals, or paid traffic.
- Competitors may already have stronger content, authority, and local visibility.
- SEO takes consistency, tracking, and time before the strongest results become obvious.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0131”,
“label”: “Approach”,
“name”: “seo_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use cause-and-effect language. Explain how this service addresses the goals/challenges.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Fix the foundation first: structure, metadata, technical basics, and tracking.
- Build pages/content around real search intent and lead value.
- Improve authority and local relevance through backlinks, PR, citations, GBP activity, and ongoing optimization.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0132”,
“label”: “Measurement”,
“name”: “seo_measurement”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the most relevant metrics for this service. Keep service-specific.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
SEO performance can be measured through organic clicks, rankings, top 3/top 10 keyword footprint, local visibility, GBP actions, organic calls/forms, and lead quality where tracking is available.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0133”,
“label”: “Package Option 1 – Display?”,
“name”: “seo_option_1_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 1 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0134”,
“label”: “Package Option 1 – Package Type”,
“name”: “seo_option_1_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0133”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Get It Done”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0135”,
“label”: “Package Option 1 – Package Name”,
“name”: “seo_option_1_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0133”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Foundation Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0136”,
“label”: “Package Option 1 – Tagline”,
“name”: “seo_option_1_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0133”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Get the highest-priority work started without overcomplicating the scope.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0137”,
“label”: “Package Option 1 – Price”,
“name”: “seo_option_1_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0133”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0138”,
“label”: “Package Option 1 – Payment Term”,
“name”: “seo_option_1_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0133”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0139”,
“label”: “Package Option 1 – Features”,
“name”: “seo_option_1_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0133”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Focused scope for the most important immediate needs.
- Lean setup designed to create a practical foundation.
- Clear deliverables, simple execution, and room to expand later.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0140”,
“label”: “Package Option 1 – Notes”,
“name”: “seo_option_1_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0133”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0141”,
“label”: “Package Option 2 – Display?”,
“name”: “seo_option_2_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 2 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0142”,
“label”: “Package Option 2 – Package Type”,
“name”: “seo_option_2_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0141”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Right”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0143”,
“label”: “Package Option 2 – Package Name”,
“name”: “seo_option_2_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0141”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Recommended Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0144”,
“label”: “Package Option 2 – Tagline”,
“name”: “seo_option_2_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0141”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Build the project properly with stronger structure, quality, and performance upside.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0145”,
“label”: “Package Option 2 – Price”,
“name”: “seo_option_2_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0141”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0146”,
“label”: “Package Option 2 – Payment Term”,
“name”: “seo_option_2_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0141”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0147”,
“label”: “Package Option 2 – Features”,
“name”: “seo_option_2_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0141”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Everything needed to launch with a stronger foundation.
- Better strategy, polish, tracking, and implementation depth.
- Designed to reduce rework and support longer-term performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0148”,
“label”: “Package Option 2 – Notes”,
“name”: “seo_option_2_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0141”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0149”,
“label”: “Package Option 3 – Display?”,
“name”: “seo_option_3_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 3 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0150”,
“label”: “Package Option 3 – Package Type”,
“name”: “seo_option_3_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0149”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Better”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0151”,
“label”: “Package Option 3 – Package Name”,
“name”: “seo_option_3_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0149”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Growth Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0152”,
“label”: “Package Option 3 – Tagline”,
“name”: “seo_option_3_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0149”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “A more complete scope for clients who want stronger performance and more polish from the beginning.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0153”,
“label”: “Package Option 3 – Price”,
“name”: “seo_option_3_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0149”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0154”,
“label”: “Package Option 3 – Payment Term”,
“name”: “seo_option_3_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0149”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0155”,
“label”: “Package Option 3 – Features”,
“name”: “seo_option_3_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0149”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Expanded scope for stronger execution across priority areas.
- More complete creative, technical, content, and optimization support.
- Best fit when the client wants the project built for broader long-term growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0156”,
“label”: “Package Option 3 – Notes”,
“name”: “seo_option_3_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0149”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0163”,
“label”: “Deliverables Table”,
“name”: “seo_deliverables”,
“aria-label”: “”,
“type”: “repeater”,
“instructions”: “Use this table only for concrete deliverables. Rows can be aggregated into front-end scope, timeline, cost, and responsibility views.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0126”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “”,
“id”: “”
},
“layout”: “table”,
“pagination”: 0,
“min”: 0,
“max”: 20,
“collapsed”: “”,
“button_label”: “Add Deliverable”,
“rows_per_page”: 20,
“sub_fields”: [
{
“key”: “field_msux_prop_v3_0157”,
“label”: “Deliverable Name”,
“name”: “seo_deliverables_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of the deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Example Deliverable”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0158”,
“label”: “Description”,
“name”: “seo_deliverables_description”,
“aria-label”: “”,
“type”: “textarea”,
“instructions”: “Briefly describe what is included.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Short explanation of what will be produced or managed.”,
“maxlength”: “”,
“rows”: 2,
“placeholder”: “”,
“new_lines”: “br”
},
{
“key”: “field_msux_prop_v3_0159”,
“label”: “Week Duration”,
“name”: “seo_deliverables_week_duration”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use flexible text such as Weeks 1–2, Month 1, Ongoing, or N/A.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Weeks 1–2”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0160”,
“label”: “Cost”,
“name”: “seo_deliverables_cost”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, Included, N/A, or TBD.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Included”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0161”,
“label”: “Payment Term”,
“name”: “seo_deliverables_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select payment term for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “N/A”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0162”,
“label”: “Responsible Party”,
“name”: “seo_deliverables_responsible_party”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Who is primarily responsible for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“MS”: “MS”,
“Client”: “Client”,
“Other”: “Other”
},
“default_value”: “MS”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
}
]
},
{
“key”: “field_msux_prop_v3_0164”,
“label”: “Digital Advertising”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0165”,
“label”: “Include Section?”,
“name”: “digital_advertising_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Digital Advertising Strategy section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0166”,
“label”: “Section Title”,
“name”: “digital_advertising_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Digital Advertising Strategy”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0167”,
“label”: “Summary”,
“name”: “digital_advertising_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Section intro. Keep practical, client-facing, and specific to this service area.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Digital advertising should create targeted visibility and measurable action faster than SEO alone. Campaigns should be structured around intent, audience quality, budget control, and continuous optimization.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0168”,
“label”: “Goals”,
“name”: “digital_advertising_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain what this service is meant to accomplish.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Reach prospects who are actively searching or likely to engage.
- Drive measurable leads, calls, website visits, event engagement, or other desired actions.
- Use tracking and optimization to improve budget efficiency over time.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0169”,
“label”: “Challenges”,
“name”: “digital_advertising_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain the gaps or risks this service addresses.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Ad spend can be wasted if targeting, landing pages, messaging, or tracking are weak.
- Campaigns need enough data and budget to make useful decisions.
- Lead quality must be reviewed so the campaign optimizes toward value, not just clicks.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0170”,
“label”: “Approach”,
“name”: “digital_advertising_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use cause-and-effect language. Explain how this service addresses the goals/challenges.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Start with the highest-intent audiences and clearest conversion paths.
- Build campaigns with tracking, negative keyword cleanup, testing, and landing-path alignment.
- Review performance and shift budget toward what produces better results.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0171”,
“label”: “Measurement”,
“name”: “digital_advertising_measurement”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the most relevant metrics for this service. Keep service-specific.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Advertising performance can be measured through impressions, reach, clicks, cost per click, conversions, cost per lead, call/form activity, lead quality, and ROI when sales data is available.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0172”,
“label”: “Package Option 1 – Display?”,
“name”: “digital_advertising_option_1_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 1 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0173”,
“label”: “Package Option 1 – Package Type”,
“name”: “digital_advertising_option_1_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0172”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Get It Done”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0174”,
“label”: “Package Option 1 – Package Name”,
“name”: “digital_advertising_option_1_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0172”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Foundation Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0175”,
“label”: “Package Option 1 – Tagline”,
“name”: “digital_advertising_option_1_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0172”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Get the highest-priority work started without overcomplicating the scope.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0176”,
“label”: “Package Option 1 – Price”,
“name”: “digital_advertising_option_1_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0172”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0177”,
“label”: “Package Option 1 – Payment Term”,
“name”: “digital_advertising_option_1_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0172”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0178”,
“label”: “Package Option 1 – Features”,
“name”: “digital_advertising_option_1_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0172”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Focused scope for the most important immediate needs.
- Lean setup designed to create a practical foundation.
- Clear deliverables, simple execution, and room to expand later.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0179”,
“label”: “Package Option 1 – Notes”,
“name”: “digital_advertising_option_1_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0172”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0180”,
“label”: “Package Option 2 – Display?”,
“name”: “digital_advertising_option_2_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 2 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0181”,
“label”: “Package Option 2 – Package Type”,
“name”: “digital_advertising_option_2_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0180”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Right”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0182”,
“label”: “Package Option 2 – Package Name”,
“name”: “digital_advertising_option_2_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0180”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Recommended Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0183”,
“label”: “Package Option 2 – Tagline”,
“name”: “digital_advertising_option_2_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0180”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Build the project properly with stronger structure, quality, and performance upside.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0184”,
“label”: “Package Option 2 – Price”,
“name”: “digital_advertising_option_2_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0180”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0185”,
“label”: “Package Option 2 – Payment Term”,
“name”: “digital_advertising_option_2_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0180”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0186”,
“label”: “Package Option 2 – Features”,
“name”: “digital_advertising_option_2_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0180”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Everything needed to launch with a stronger foundation.
- Better strategy, polish, tracking, and implementation depth.
- Designed to reduce rework and support longer-term performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0187”,
“label”: “Package Option 2 – Notes”,
“name”: “digital_advertising_option_2_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0180”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0188”,
“label”: “Package Option 3 – Display?”,
“name”: “digital_advertising_option_3_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 3 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0189”,
“label”: “Package Option 3 – Package Type”,
“name”: “digital_advertising_option_3_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0188”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Better”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0190”,
“label”: “Package Option 3 – Package Name”,
“name”: “digital_advertising_option_3_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0188”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Growth Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0191”,
“label”: “Package Option 3 – Tagline”,
“name”: “digital_advertising_option_3_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0188”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “A more complete scope for clients who want stronger performance and more polish from the beginning.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0192”,
“label”: “Package Option 3 – Price”,
“name”: “digital_advertising_option_3_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0188”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0193”,
“label”: “Package Option 3 – Payment Term”,
“name”: “digital_advertising_option_3_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0188”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0194”,
“label”: “Package Option 3 – Features”,
“name”: “digital_advertising_option_3_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0188”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Expanded scope for stronger execution across priority areas.
- More complete creative, technical, content, and optimization support.
- Best fit when the client wants the project built for broader long-term growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0195”,
“label”: “Package Option 3 – Notes”,
“name”: “digital_advertising_option_3_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0188”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0202”,
“label”: “Deliverables Table”,
“name”: “digital_advertising_deliverables”,
“aria-label”: “”,
“type”: “repeater”,
“instructions”: “Use this table only for concrete deliverables. Rows can be aggregated into front-end scope, timeline, cost, and responsibility views.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0165”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “”,
“id”: “”
},
“layout”: “table”,
“pagination”: 0,
“min”: 0,
“max”: 20,
“collapsed”: “”,
“button_label”: “Add Deliverable”,
“rows_per_page”: 20,
“sub_fields”: [
{
“key”: “field_msux_prop_v3_0196”,
“label”: “Deliverable Name”,
“name”: “digital_advertising_deliverables_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of the deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Example Deliverable”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0197”,
“label”: “Description”,
“name”: “digital_advertising_deliverables_description”,
“aria-label”: “”,
“type”: “textarea”,
“instructions”: “Briefly describe what is included.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Short explanation of what will be produced or managed.”,
“maxlength”: “”,
“rows”: 2,
“placeholder”: “”,
“new_lines”: “br”
},
{
“key”: “field_msux_prop_v3_0198”,
“label”: “Week Duration”,
“name”: “digital_advertising_deliverables_week_duration”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use flexible text such as Weeks 1–2, Month 1, Ongoing, or N/A.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Weeks 1–2”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0199”,
“label”: “Cost”,
“name”: “digital_advertising_deliverables_cost”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, Included, N/A, or TBD.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Included”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0200”,
“label”: “Payment Term”,
“name”: “digital_advertising_deliverables_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select payment term for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “N/A”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0201”,
“label”: “Responsible Party”,
“name”: “digital_advertising_deliverables_responsible_party”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Who is primarily responsible for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“MS”: “MS”,
“Client”: “Client”,
“Other”: “Other”
},
“default_value”: “MS”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
}
]
},
{
“key”: “field_msux_prop_v3_0203”,
“label”: “Social”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0204”,
“label”: “Include Section?”,
“name”: “social_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Social Strategy section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0205”,
“label”: “Section Title”,
“name”: “social_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Social Strategy”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0206”,
“label”: “Summary”,
“name”: “social_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Section intro. Keep practical, client-facing, and specific to this service area.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Social strategy should support awareness, trust, and real engagement. Content should focus on useful, timely, and authentic things worth paying attention to instead of generic posting for the sake of posting.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0207”,
“label”: “Goals”,
“name”: “social_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain what this service is meant to accomplish.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Increase awareness and familiarity with the brand or campaign.
- Create content that feels real, useful, and worth engaging with.
- Support paid campaigns, website traffic, event promotion, and audience growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0208”,
“label”: “Challenges”,
“name”: “social_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain the gaps or risks this service addresses.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Generic promotional content is easy for people to ignore.
- Posting too often without value can create noise and reduce attention.
- Organic social needs clear content themes and practical coordination to stay consistent.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0209”,
“label”: “Approach”,
“name”: “social_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use cause-and-effect language. Explain how this service addresses the goals/challenges.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Prioritize real updates, useful information, events, proof, people, results, and client-relevant stories.
- Use professional assets for ads and major campaign moments, and candid content for organic real-time activity when appropriate.
- Review engagement and repeat the content types that earn actual attention.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0210”,
“label”: “Measurement”,
“name”: “social_measurement”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the most relevant metrics for this service. Keep service-specific.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Social performance can be measured through reach, engagement, saves, shares, comments, follower growth, video views, boosted post performance, and website traffic from social channels.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0211”,
“label”: “Package Option 1 – Display?”,
“name”: “social_option_1_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 1 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0212”,
“label”: “Package Option 1 – Package Type”,
“name”: “social_option_1_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0211”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Get It Done”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0213”,
“label”: “Package Option 1 – Package Name”,
“name”: “social_option_1_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0211”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Foundation Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0214”,
“label”: “Package Option 1 – Tagline”,
“name”: “social_option_1_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0211”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Get the highest-priority work started without overcomplicating the scope.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0215”,
“label”: “Package Option 1 – Price”,
“name”: “social_option_1_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0211”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0216”,
“label”: “Package Option 1 – Payment Term”,
“name”: “social_option_1_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0211”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0217”,
“label”: “Package Option 1 – Features”,
“name”: “social_option_1_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0211”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Focused scope for the most important immediate needs.
- Lean setup designed to create a practical foundation.
- Clear deliverables, simple execution, and room to expand later.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0218”,
“label”: “Package Option 1 – Notes”,
“name”: “social_option_1_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0211”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0219”,
“label”: “Package Option 2 – Display?”,
“name”: “social_option_2_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 2 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0220”,
“label”: “Package Option 2 – Package Type”,
“name”: “social_option_2_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0219”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Right”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0221”,
“label”: “Package Option 2 – Package Name”,
“name”: “social_option_2_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0219”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Recommended Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0222”,
“label”: “Package Option 2 – Tagline”,
“name”: “social_option_2_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0219”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Build the project properly with stronger structure, quality, and performance upside.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0223”,
“label”: “Package Option 2 – Price”,
“name”: “social_option_2_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0219”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0224”,
“label”: “Package Option 2 – Payment Term”,
“name”: “social_option_2_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0219”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0225”,
“label”: “Package Option 2 – Features”,
“name”: “social_option_2_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0219”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Everything needed to launch with a stronger foundation.
- Better strategy, polish, tracking, and implementation depth.
- Designed to reduce rework and support longer-term performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0226”,
“label”: “Package Option 2 – Notes”,
“name”: “social_option_2_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0219”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0227”,
“label”: “Package Option 3 – Display?”,
“name”: “social_option_3_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 3 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0228”,
“label”: “Package Option 3 – Package Type”,
“name”: “social_option_3_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0227”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Better”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0229”,
“label”: “Package Option 3 – Package Name”,
“name”: “social_option_3_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0227”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Growth Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0230”,
“label”: “Package Option 3 – Tagline”,
“name”: “social_option_3_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0227”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “A more complete scope for clients who want stronger performance and more polish from the beginning.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0231”,
“label”: “Package Option 3 – Price”,
“name”: “social_option_3_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0227”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0232”,
“label”: “Package Option 3 – Payment Term”,
“name”: “social_option_3_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0227”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0233”,
“label”: “Package Option 3 – Features”,
“name”: “social_option_3_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0227”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Expanded scope for stronger execution across priority areas.
- More complete creative, technical, content, and optimization support.
- Best fit when the client wants the project built for broader long-term growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0234”,
“label”: “Package Option 3 – Notes”,
“name”: “social_option_3_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0227”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0241”,
“label”: “Deliverables Table”,
“name”: “social_deliverables”,
“aria-label”: “”,
“type”: “repeater”,
“instructions”: “Use this table only for concrete deliverables. Rows can be aggregated into front-end scope, timeline, cost, and responsibility views.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0204”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “”,
“id”: “”
},
“layout”: “table”,
“pagination”: 0,
“min”: 0,
“max”: 20,
“collapsed”: “”,
“button_label”: “Add Deliverable”,
“rows_per_page”: 20,
“sub_fields”: [
{
“key”: “field_msux_prop_v3_0235”,
“label”: “Deliverable Name”,
“name”: “social_deliverables_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of the deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Example Deliverable”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0236”,
“label”: “Description”,
“name”: “social_deliverables_description”,
“aria-label”: “”,
“type”: “textarea”,
“instructions”: “Briefly describe what is included.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Short explanation of what will be produced or managed.”,
“maxlength”: “”,
“rows”: 2,
“placeholder”: “”,
“new_lines”: “br”
},
{
“key”: “field_msux_prop_v3_0237”,
“label”: “Week Duration”,
“name”: “social_deliverables_week_duration”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use flexible text such as Weeks 1–2, Month 1, Ongoing, or N/A.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Weeks 1–2”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0238”,
“label”: “Cost”,
“name”: “social_deliverables_cost”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, Included, N/A, or TBD.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Included”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0239”,
“label”: “Payment Term”,
“name”: “social_deliverables_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select payment term for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “N/A”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0240”,
“label”: “Responsible Party”,
“name”: “social_deliverables_responsible_party”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Who is primarily responsible for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“MS”: “MS”,
“Client”: “Client”,
“Other”: “Other”
},
“default_value”: “MS”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
}
]
},
{
“key”: “field_msux_prop_v3_0242”,
“label”: “Photo & Video”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0243”,
“label”: “Include Section?”,
“name”: “photo_video_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Photo & Video section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0244”,
“label”: “Section Title”,
“name”: “photo_video_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Photo & Video”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0245”,
“label”: “Summary”,
“name”: “photo_video_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Section intro. Keep practical, client-facing, and specific to this service area.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Photo and video assets make the strategy easier to believe. Strong visuals help the website, ads, social media, and sales materials feel more credible, human, and conversion-ready.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0246”,
“label”: “Goals”,
“name”: “photo_video_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain what this service is meant to accomplish.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Create professional assets that support the website, advertising, and campaign message.
- Reduce reliance on weak stock photography or inconsistent client-supplied visuals.
- Give the campaign enough visual material to support multiple channels.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0247”,
“label”: “Challenges”,
“name”: “photo_video_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain the gaps or risks this service addresses.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Weak or missing visuals can make even good strategy feel less credible.
- Client-supplied images may be incomplete, low quality, or inconsistent.
- Ads and websites often need stronger creative than organic social content.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0248”,
“label”: “Approach”,
“name”: “photo_video_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use cause-and-effect language. Explain how this service addresses the goals/challenges.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Plan the asset list around the website, ad campaigns, and core message.
- Capture or organize the visuals needed for trust, clarity, and conversion.
- Use the right level of production for each channel so the content feels polished where needed and real where appropriate.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0249”,
“label”: “Measurement”,
“name”: “photo_video_measurement”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the most relevant metrics for this service. Keep service-specific.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Photo and video value is measured indirectly through better ad engagement, stronger website presentation, improved content quality, and better campaign consistency.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0250”,
“label”: “Package Option 1 – Display?”,
“name”: “photo_video_option_1_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 1 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0251”,
“label”: “Package Option 1 – Package Type”,
“name”: “photo_video_option_1_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0250”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Get It Done”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0252”,
“label”: “Package Option 1 – Package Name”,
“name”: “photo_video_option_1_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0250”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Foundation Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0253”,
“label”: “Package Option 1 – Tagline”,
“name”: “photo_video_option_1_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0250”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Get the highest-priority work started without overcomplicating the scope.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0254”,
“label”: “Package Option 1 – Price”,
“name”: “photo_video_option_1_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0250”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0255”,
“label”: “Package Option 1 – Payment Term”,
“name”: “photo_video_option_1_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0250”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0256”,
“label”: “Package Option 1 – Features”,
“name”: “photo_video_option_1_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0250”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Focused scope for the most important immediate needs.
- Lean setup designed to create a practical foundation.
- Clear deliverables, simple execution, and room to expand later.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0257”,
“label”: “Package Option 1 – Notes”,
“name”: “photo_video_option_1_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0250”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0258”,
“label”: “Package Option 2 – Display?”,
“name”: “photo_video_option_2_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 2 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0259”,
“label”: “Package Option 2 – Package Type”,
“name”: “photo_video_option_2_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0258”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Right”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0260”,
“label”: “Package Option 2 – Package Name”,
“name”: “photo_video_option_2_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0258”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Recommended Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0261”,
“label”: “Package Option 2 – Tagline”,
“name”: “photo_video_option_2_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0258”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Build the project properly with stronger structure, quality, and performance upside.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0262”,
“label”: “Package Option 2 – Price”,
“name”: “photo_video_option_2_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0258”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0263”,
“label”: “Package Option 2 – Payment Term”,
“name”: “photo_video_option_2_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0258”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0264”,
“label”: “Package Option 2 – Features”,
“name”: “photo_video_option_2_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0258”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Everything needed to launch with a stronger foundation.
- Better strategy, polish, tracking, and implementation depth.
- Designed to reduce rework and support longer-term performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0265”,
“label”: “Package Option 2 – Notes”,
“name”: “photo_video_option_2_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0258”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0266”,
“label”: “Package Option 3 – Display?”,
“name”: “photo_video_option_3_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 3 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0267”,
“label”: “Package Option 3 – Package Type”,
“name”: “photo_video_option_3_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0266”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Better”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0268”,
“label”: “Package Option 3 – Package Name”,
“name”: “photo_video_option_3_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0266”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Growth Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0269”,
“label”: “Package Option 3 – Tagline”,
“name”: “photo_video_option_3_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0266”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “A more complete scope for clients who want stronger performance and more polish from the beginning.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0270”,
“label”: “Package Option 3 – Price”,
“name”: “photo_video_option_3_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0266”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0271”,
“label”: “Package Option 3 – Payment Term”,
“name”: “photo_video_option_3_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0266”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0272”,
“label”: “Package Option 3 – Features”,
“name”: “photo_video_option_3_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0266”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Expanded scope for stronger execution across priority areas.
- More complete creative, technical, content, and optimization support.
- Best fit when the client wants the project built for broader long-term growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0273”,
“label”: “Package Option 3 – Notes”,
“name”: “photo_video_option_3_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0266”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0280”,
“label”: “Deliverables Table”,
“name”: “photo_video_deliverables”,
“aria-label”: “”,
“type”: “repeater”,
“instructions”: “Use this table only for concrete deliverables. Rows can be aggregated into front-end scope, timeline, cost, and responsibility views.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0243”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “”,
“id”: “”
},
“layout”: “table”,
“pagination”: 0,
“min”: 0,
“max”: 20,
“collapsed”: “”,
“button_label”: “Add Deliverable”,
“rows_per_page”: 20,
“sub_fields”: [
{
“key”: “field_msux_prop_v3_0274”,
“label”: “Deliverable Name”,
“name”: “photo_video_deliverables_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of the deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Example Deliverable”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0275”,
“label”: “Description”,
“name”: “photo_video_deliverables_description”,
“aria-label”: “”,
“type”: “textarea”,
“instructions”: “Briefly describe what is included.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Short explanation of what will be produced or managed.”,
“maxlength”: “”,
“rows”: 2,
“placeholder”: “”,
“new_lines”: “br”
},
{
“key”: “field_msux_prop_v3_0276”,
“label”: “Week Duration”,
“name”: “photo_video_deliverables_week_duration”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use flexible text such as Weeks 1–2, Month 1, Ongoing, or N/A.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Weeks 1–2”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0277”,
“label”: “Cost”,
“name”: “photo_video_deliverables_cost”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, Included, N/A, or TBD.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Included”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0278”,
“label”: “Payment Term”,
“name”: “photo_video_deliverables_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select payment term for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “N/A”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0279”,
“label”: “Responsible Party”,
“name”: “photo_video_deliverables_responsible_party”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Who is primarily responsible for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“MS”: “MS”,
“Client”: “Client”,
“Other”: “Other”
},
“default_value”: “MS”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
}
]
},
{
“key”: “field_msux_prop_v3_0281”,
“label”: “Graphic Design”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0282”,
“label”: “Include Section?”,
“name”: “graphic_design_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Graphic Design section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0283”,
“label”: “Section Title”,
“name”: “graphic_design_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Graphic Design”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0284”,
“label”: “Summary”,
“name”: “graphic_design_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Section intro. Keep practical, client-facing, and specific to this service area.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Graphic design should make the brand and campaign look consistent, professional, and easy to recognize. Design should support the message, not distract from it.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0285”,
“label”: “Goals”,
“name”: “graphic_design_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain what this service is meant to accomplish.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Create consistent visual assets across website, ads, print, social, and campaign materials.
- Improve perceived trust and professionalism.
- Make the campaign easier to recognize and easier to understand.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0286”,
“label”: “Challenges”,
“name”: “graphic_design_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain the gaps or risks this service addresses.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Inconsistent visuals can make a campaign feel scattered or less credible.
- Design without strategy can look nice but fail to support action.
- Multiple channels require assets that are consistent but adapted to their format.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0287”,
“label”: “Approach”,
“name”: “graphic_design_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use cause-and-effect language. Explain how this service addresses the goals/challenges.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Start from the message and campaign purpose before designing assets.
- Create practical design systems, templates, and campaign assets that can be reused.
- Keep design clean, branded, and conversion-aware.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0288”,
“label”: “Measurement”,
“name”: “graphic_design_measurement”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the most relevant metrics for this service. Keep service-specific.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Graphic design is measured by asset completion, consistency, usability across channels, and contribution to stronger ad, website, and campaign presentation.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0289”,
“label”: “Package Option 1 – Display?”,
“name”: “graphic_design_option_1_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 1 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0290”,
“label”: “Package Option 1 – Package Type”,
“name”: “graphic_design_option_1_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0289”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Get It Done”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0291”,
“label”: “Package Option 1 – Package Name”,
“name”: “graphic_design_option_1_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0289”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Foundation Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0292”,
“label”: “Package Option 1 – Tagline”,
“name”: “graphic_design_option_1_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0289”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Get the highest-priority work started without overcomplicating the scope.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0293”,
“label”: “Package Option 1 – Price”,
“name”: “graphic_design_option_1_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0289”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0294”,
“label”: “Package Option 1 – Payment Term”,
“name”: “graphic_design_option_1_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0289”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0295”,
“label”: “Package Option 1 – Features”,
“name”: “graphic_design_option_1_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0289”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Focused scope for the most important immediate needs.
- Lean setup designed to create a practical foundation.
- Clear deliverables, simple execution, and room to expand later.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0296”,
“label”: “Package Option 1 – Notes”,
“name”: “graphic_design_option_1_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0289”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0297”,
“label”: “Package Option 2 – Display?”,
“name”: “graphic_design_option_2_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 2 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0298”,
“label”: “Package Option 2 – Package Type”,
“name”: “graphic_design_option_2_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0297”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Right”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0299”,
“label”: “Package Option 2 – Package Name”,
“name”: “graphic_design_option_2_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0297”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Recommended Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0300”,
“label”: “Package Option 2 – Tagline”,
“name”: “graphic_design_option_2_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0297”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Build the project properly with stronger structure, quality, and performance upside.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0301”,
“label”: “Package Option 2 – Price”,
“name”: “graphic_design_option_2_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0297”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0302”,
“label”: “Package Option 2 – Payment Term”,
“name”: “graphic_design_option_2_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0297”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0303”,
“label”: “Package Option 2 – Features”,
“name”: “graphic_design_option_2_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0297”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Everything needed to launch with a stronger foundation.
- Better strategy, polish, tracking, and implementation depth.
- Designed to reduce rework and support longer-term performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0304”,
“label”: “Package Option 2 – Notes”,
“name”: “graphic_design_option_2_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0297”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0305”,
“label”: “Package Option 3 – Display?”,
“name”: “graphic_design_option_3_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 3 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0306”,
“label”: “Package Option 3 – Package Type”,
“name”: “graphic_design_option_3_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0305”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Better”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0307”,
“label”: “Package Option 3 – Package Name”,
“name”: “graphic_design_option_3_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0305”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Growth Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0308”,
“label”: “Package Option 3 – Tagline”,
“name”: “graphic_design_option_3_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0305”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “A more complete scope for clients who want stronger performance and more polish from the beginning.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0309”,
“label”: “Package Option 3 – Price”,
“name”: “graphic_design_option_3_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0305”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0310”,
“label”: “Package Option 3 – Payment Term”,
“name”: “graphic_design_option_3_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0305”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0311”,
“label”: “Package Option 3 – Features”,
“name”: “graphic_design_option_3_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0305”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Expanded scope for stronger execution across priority areas.
- More complete creative, technical, content, and optimization support.
- Best fit when the client wants the project built for broader long-term growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0312”,
“label”: “Package Option 3 – Notes”,
“name”: “graphic_design_option_3_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0305”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0319”,
“label”: “Deliverables Table”,
“name”: “graphic_design_deliverables”,
“aria-label”: “”,
“type”: “repeater”,
“instructions”: “Use this table only for concrete deliverables. Rows can be aggregated into front-end scope, timeline, cost, and responsibility views.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0282”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “”,
“id”: “”
},
“layout”: “table”,
“pagination”: 0,
“min”: 0,
“max”: 20,
“collapsed”: “”,
“button_label”: “Add Deliverable”,
“rows_per_page”: 20,
“sub_fields”: [
{
“key”: “field_msux_prop_v3_0313”,
“label”: “Deliverable Name”,
“name”: “graphic_design_deliverables_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of the deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Example Deliverable”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0314”,
“label”: “Description”,
“name”: “graphic_design_deliverables_description”,
“aria-label”: “”,
“type”: “textarea”,
“instructions”: “Briefly describe what is included.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Short explanation of what will be produced or managed.”,
“maxlength”: “”,
“rows”: 2,
“placeholder”: “”,
“new_lines”: “br”
},
{
“key”: “field_msux_prop_v3_0315”,
“label”: “Week Duration”,
“name”: “graphic_design_deliverables_week_duration”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use flexible text such as Weeks 1–2, Month 1, Ongoing, or N/A.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Weeks 1–2”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0316”,
“label”: “Cost”,
“name”: “graphic_design_deliverables_cost”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, Included, N/A, or TBD.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Included”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0317”,
“label”: “Payment Term”,
“name”: “graphic_design_deliverables_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select payment term for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “N/A”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0318”,
“label”: “Responsible Party”,
“name”: “graphic_design_deliverables_responsible_party”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Who is primarily responsible for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“MS”: “MS”,
“Client”: “Client”,
“Other”: “Other”
},
“default_value”: “MS”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
}
]
},
{
“key”: “field_msux_prop_v3_0320”,
“label”: “Custom Service 1”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0321”,
“label”: “Include Section?”,
“name”: “custom_service_1_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Custom Service section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 0,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0322”,
“label”: “Section Title”,
“name”: “custom_service_1_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Custom Service”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0323”,
“label”: “Summary”,
“name”: “custom_service_1_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Section intro. Keep practical, client-facing, and specific to this service area.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
This service area supports the broader proposal by addressing a specific part of the client’s marketing, visibility, or growth plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0324”,
“label”: “Goals”,
“name”: “custom_service_1_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain what this service is meant to accomplish.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Improve visibility and clarity for the parts of the campaign this service supports.
- Create a stronger path from attention to action.
- Make performance easier to measure and improve over time.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0325”,
“label”: “Challenges”,
“name”: “custom_service_1_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain the gaps or risks this service addresses.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Current visibility, messaging, or structure may not be strong enough to support the client’s goals.
- Users may not have a clear enough path to understand the offer and take action.
- Performance may be hard to improve without better structure, assets, tracking, or consistency.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0326”,
“label”: “Approach”,
“name”: “custom_service_1_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use cause-and-effect language. Explain how this service addresses the goals/challenges.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Start with the highest-value priorities first.
- Build the right foundation, assets, and execution structure.
- Measure performance, make practical improvements, and expand what works.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0327”,
“label”: “Measurement”,
“name”: “custom_service_1_measurement”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the most relevant metrics for this service. Keep service-specific.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Performance will be reviewed using the clearest indicators available for this service, such as traffic, engagement, leads, calls, conversions, rankings, ad performance, or other relevant campaign metrics.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0328”,
“label”: “Package Option 1 – Display?”,
“name”: “custom_service_1_option_1_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 1 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0329”,
“label”: “Package Option 1 – Package Type”,
“name”: “custom_service_1_option_1_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0328”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Get It Done”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0330”,
“label”: “Package Option 1 – Package Name”,
“name”: “custom_service_1_option_1_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0328”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Foundation Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0331”,
“label”: “Package Option 1 – Tagline”,
“name”: “custom_service_1_option_1_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0328”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Get the highest-priority work started without overcomplicating the scope.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0332”,
“label”: “Package Option 1 – Price”,
“name”: “custom_service_1_option_1_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0328”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0333”,
“label”: “Package Option 1 – Payment Term”,
“name”: “custom_service_1_option_1_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0328”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0334”,
“label”: “Package Option 1 – Features”,
“name”: “custom_service_1_option_1_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0328”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Focused scope for the most important immediate needs.
- Lean setup designed to create a practical foundation.
- Clear deliverables, simple execution, and room to expand later.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0335”,
“label”: “Package Option 1 – Notes”,
“name”: “custom_service_1_option_1_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0328”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0336”,
“label”: “Package Option 2 – Display?”,
“name”: “custom_service_1_option_2_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 2 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0337”,
“label”: “Package Option 2 – Package Type”,
“name”: “custom_service_1_option_2_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0336”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Right”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0338”,
“label”: “Package Option 2 – Package Name”,
“name”: “custom_service_1_option_2_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0336”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Recommended Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0339”,
“label”: “Package Option 2 – Tagline”,
“name”: “custom_service_1_option_2_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0336”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Build the project properly with stronger structure, quality, and performance upside.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0340”,
“label”: “Package Option 2 – Price”,
“name”: “custom_service_1_option_2_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0336”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0341”,
“label”: “Package Option 2 – Payment Term”,
“name”: “custom_service_1_option_2_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0336”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0342”,
“label”: “Package Option 2 – Features”,
“name”: “custom_service_1_option_2_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0336”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Everything needed to launch with a stronger foundation.
- Better strategy, polish, tracking, and implementation depth.
- Designed to reduce rework and support longer-term performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0343”,
“label”: “Package Option 2 – Notes”,
“name”: “custom_service_1_option_2_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0336”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0344”,
“label”: “Package Option 3 – Display?”,
“name”: “custom_service_1_option_3_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 3 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0345”,
“label”: “Package Option 3 – Package Type”,
“name”: “custom_service_1_option_3_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0344”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Better”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0346”,
“label”: “Package Option 3 – Package Name”,
“name”: “custom_service_1_option_3_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0344”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Growth Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0347”,
“label”: “Package Option 3 – Tagline”,
“name”: “custom_service_1_option_3_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0344”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “A more complete scope for clients who want stronger performance and more polish from the beginning.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0348”,
“label”: “Package Option 3 – Price”,
“name”: “custom_service_1_option_3_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0344”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0349”,
“label”: “Package Option 3 – Payment Term”,
“name”: “custom_service_1_option_3_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0344”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0350”,
“label”: “Package Option 3 – Features”,
“name”: “custom_service_1_option_3_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0344”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Expanded scope for stronger execution across priority areas.
- More complete creative, technical, content, and optimization support.
- Best fit when the client wants the project built for broader long-term growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0351”,
“label”: “Package Option 3 – Notes”,
“name”: “custom_service_1_option_3_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0344”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0358”,
“label”: “Deliverables Table”,
“name”: “custom_service_1_deliverables”,
“aria-label”: “”,
“type”: “repeater”,
“instructions”: “Use this table only for concrete deliverables. Rows can be aggregated into front-end scope, timeline, cost, and responsibility views.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0321”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “”,
“id”: “”
},
“layout”: “table”,
“pagination”: 0,
“min”: 0,
“max”: 20,
“collapsed”: “”,
“button_label”: “Add Deliverable”,
“rows_per_page”: 20,
“sub_fields”: [
{
“key”: “field_msux_prop_v3_0352”,
“label”: “Deliverable Name”,
“name”: “custom_service_1_deliverables_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of the deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Example Deliverable”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0353”,
“label”: “Description”,
“name”: “custom_service_1_deliverables_description”,
“aria-label”: “”,
“type”: “textarea”,
“instructions”: “Briefly describe what is included.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Short explanation of what will be produced or managed.”,
“maxlength”: “”,
“rows”: 2,
“placeholder”: “”,
“new_lines”: “br”
},
{
“key”: “field_msux_prop_v3_0354”,
“label”: “Week Duration”,
“name”: “custom_service_1_deliverables_week_duration”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use flexible text such as Weeks 1–2, Month 1, Ongoing, or N/A.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Weeks 1–2”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0355”,
“label”: “Cost”,
“name”: “custom_service_1_deliverables_cost”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, Included, N/A, or TBD.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Included”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0356”,
“label”: “Payment Term”,
“name”: “custom_service_1_deliverables_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select payment term for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “N/A”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0357”,
“label”: “Responsible Party”,
“name”: “custom_service_1_deliverables_responsible_party”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Who is primarily responsible for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“MS”: “MS”,
“Client”: “Client”,
“Other”: “Other”
},
“default_value”: “MS”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
}
]
},
{
“key”: “field_msux_prop_v3_0359”,
“label”: “Custom Service 2”,
“name”: “”,
“aria-label”: “”,
“type”: “tab”,
“instructions”: “”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“placement”: “top”,
“endpoint”: 0
},
{
“key”: “field_msux_prop_v3_0360”,
“label”: “Include Section?”,
“name”: “custom_service_2_include_section”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether the Custom Service section appears.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 0,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0361”,
“label”: “Section Title”,
“name”: “custom_service_2_title”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Client-facing section title.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “”,
“id”: “”
},
“default_value”: “Custom Service”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0362”,
“label”: “Summary”,
“name”: “custom_service_2_summary”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Section intro. Keep practical, client-facing, and specific to this service area.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
This service area supports the broader proposal by addressing a specific part of the client’s marketing, visibility, or growth plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0363”,
“label”: “Goals”,
“name”: “custom_service_2_goals”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain what this service is meant to accomplish.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Improve visibility and clarity for the parts of the campaign this service supports.
- Create a stronger path from attention to action.
- Make performance easier to measure and improve over time.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0364”,
“label”: “Challenges”,
“name”: “custom_service_2_challenges”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use short bullets. Explain the gaps or risks this service addresses.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Current visibility, messaging, or structure may not be strong enough to support the client’s goals.
- Users may not have a clear enough path to understand the offer and take action.
- Performance may be hard to improve without better structure, assets, tracking, or consistency.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0365”,
“label”: “Approach”,
“name”: “custom_service_2_approach”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use cause-and-effect language. Explain how this service addresses the goals/challenges.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Start with the highest-value priorities first.
- Build the right foundation, assets, and execution structure.
- Measure performance, make practical improvements, and expand what works.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0366”,
“label”: “Measurement”,
“name”: “custom_service_2_measurement”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Explain the most relevant metrics for this service. Keep service-specific.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Performance will be reviewed using the clearest indicators available for this service, such as traffic, engagement, leads, calls, conversions, rankings, ad performance, or other relevant campaign metrics.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0367”,
“label”: “Package Option 1 – Display?”,
“name”: “custom_service_2_option_1_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 1 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0368”,
“label”: “Package Option 1 – Package Type”,
“name”: “custom_service_2_option_1_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0367”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Get It Done”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0369”,
“label”: “Package Option 1 – Package Name”,
“name”: “custom_service_2_option_1_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0367”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Foundation Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0370”,
“label”: “Package Option 1 – Tagline”,
“name”: “custom_service_2_option_1_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0367”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Get the highest-priority work started without overcomplicating the scope.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0371”,
“label”: “Package Option 1 – Price”,
“name”: “custom_service_2_option_1_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0367”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0372”,
“label”: “Package Option 1 – Payment Term”,
“name”: “custom_service_2_option_1_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0367”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0373”,
“label”: “Package Option 1 – Features”,
“name”: “custom_service_2_option_1_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0367”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Focused scope for the most important immediate needs.
- Lean setup designed to create a practical foundation.
- Clear deliverables, simple execution, and room to expand later.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0374”,
“label”: “Package Option 1 – Notes”,
“name”: “custom_service_2_option_1_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0367”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0375”,
“label”: “Package Option 2 – Display?”,
“name”: “custom_service_2_option_2_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 2 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0376”,
“label”: “Package Option 2 – Package Type”,
“name”: “custom_service_2_option_2_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0375”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Right”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0377”,
“label”: “Package Option 2 – Package Name”,
“name”: “custom_service_2_option_2_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0375”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Recommended Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0378”,
“label”: “Package Option 2 – Tagline”,
“name”: “custom_service_2_option_2_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0375”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Build the project properly with stronger structure, quality, and performance upside.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0379”,
“label”: “Package Option 2 – Price”,
“name”: “custom_service_2_option_2_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0375”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0380”,
“label”: “Package Option 2 – Payment Term”,
“name”: “custom_service_2_option_2_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0375”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0381”,
“label”: “Package Option 2 – Features”,
“name”: “custom_service_2_option_2_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0375”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Everything needed to launch with a stronger foundation.
- Better strategy, polish, tracking, and implementation depth.
- Designed to reduce rework and support longer-term performance.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0382”,
“label”: “Package Option 2 – Notes”,
“name”: “custom_service_2_option_2_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0375”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0383”,
“label”: “Package Option 3 – Display?”,
“name”: “custom_service_2_option_3_display”,
“aria-label”: “”,
“type”: “true_false”,
“instructions”: “Toggle whether package option 3 appears for this service.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“message”: “”,
“default_value”: 1,
“ui”: 1,
“ui_on_text”: “Show”,
“ui_off_text”: “Hide”
},
{
“key”: “field_msux_prop_v3_0384”,
“label”: “Package Option 3 – Package Type”,
“name”: “custom_service_2_option_3_package_type”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select the package label/type shown on the pricing card.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0383”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“Get It Done”: “Get It Done”,
“Do It Right”: “Do It Right”,
“Do It Better”: “Do It Better”,
“Do It Best”: “Do It Best”,
“Custom”: “Custom”
},
“default_value”: “Do It Better”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0385”,
“label”: “Package Option 3 – Package Name”,
“name”: “custom_service_2_option_3_package_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of this option. Keep short.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0383”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “Growth Option”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0386”,
“label”: “Package Option 3 – Tagline”,
“name”: “custom_service_2_option_3_tagline”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Short benefit line under package name.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0383”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “A more complete scope for clients who want stronger performance and more polish from the beginning.”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0387”,
“label”: “Package Option 3 – Price”,
“name”: “custom_service_2_option_3_price”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, range, Included, N/A, or Let’s Talk.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0383”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“default_value”: “$X,XXX”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0388”,
“label”: “Package Option 3 – Payment Term”,
“name”: “custom_service_2_option_3_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select how the price should be labeled.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0383”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “33”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “one-time”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0389”,
“label”: “Package Option 3 – Features”,
“name”: “custom_service_2_option_3_features”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Use unordered bullets like the Marketing Sux pricing cards. Keep bullets specific and scannable.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0383”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
- Expanded scope for stronger execution across priority areas.
- More complete creative, technical, content, and optimization support.
- Best fit when the client wants the project built for broader long-term growth.
“,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0390”,
“label”: “Package Option 3 – Notes”,
“name”: “custom_service_2_option_3_notes”,
“aria-label”: “”,
“type”: “wysiwyg”,
“instructions”: “Optional notes for term, assumptions, exclusions, ad spend, software, or special conditions.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
},
{
“field”: “field_msux_prop_v3_0383”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “50”,
“class”: “msux-compact-wysiwyg”,
“id”: “”
},
“default_value”: “
Final scope, access requirements, software costs, ad spend, third-party fees, and approval timing may affect the final production plan.”,
“tabs”: “all”,
“toolbar”: “basic”,
“media_upload”: 0,
“delay”: 0
},
{
“key”: “field_msux_prop_v3_0397”,
“label”: “Deliverables Table”,
“name”: “custom_service_2_deliverables”,
“aria-label”: “”,
“type”: “repeater”,
“instructions”: “Use this table only for concrete deliverables. Rows can be aggregated into front-end scope, timeline, cost, and responsibility views.”,
“required”: 0,
“conditional_logic”: [
[
{
“field”: “field_msux_prop_v3_0360”,
“operator”: “==”,
“value”: “1”
}
]
],
“wrapper”: {
“width”: “100”,
“class”: “”,
“id”: “”
},
“layout”: “table”,
“pagination”: 0,
“min”: 0,
“max”: 20,
“collapsed”: “”,
“button_label”: “Add Deliverable”,
“rows_per_page”: 20,
“sub_fields”: [
{
“key”: “field_msux_prop_v3_0391”,
“label”: “Deliverable Name”,
“name”: “custom_service_2_deliverables_name”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Name of the deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Example Deliverable”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0392”,
“label”: “Description”,
“name”: “custom_service_2_deliverables_description”,
“aria-label”: “”,
“type”: “textarea”,
“instructions”: “Briefly describe what is included.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Short explanation of what will be produced or managed.”,
“maxlength”: “”,
“rows”: 2,
“placeholder”: “”,
“new_lines”: “br”
},
{
“key”: “field_msux_prop_v3_0393”,
“label”: “Week Duration”,
“name”: “custom_service_2_deliverables_week_duration”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use flexible text such as Weeks 1–2, Month 1, Ongoing, or N/A.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Weeks 1–2”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0394”,
“label”: “Cost”,
“name”: “custom_service_2_deliverables_cost”,
“aria-label”: “”,
“type”: “text”,
“instructions”: “Use text so this can be a price, Included, N/A, or TBD.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“default_value”: “Included”,
“maxlength”: “”,
“placeholder”: “”,
“prepend”: “”,
“append”: “”
},
{
“key”: “field_msux_prop_v3_0395”,
“label”: “Payment Term”,
“name”: “custom_service_2_deliverables_payment_term”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Select payment term for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“one-time”: “one-time”,
“/mo”: “/mo”,
“/yr”: “/yr”,
“N/A”: “N/A”
},
“default_value”: “N/A”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
},
{
“key”: “field_msux_prop_v3_0396”,
“label”: “Responsible Party”,
“name”: “custom_service_2_deliverables_responsible_party”,
“aria-label”: “”,
“type”: “select”,
“instructions”: “Who is primarily responsible for this deliverable.”,
“required”: 0,
“conditional_logic”: 0,
“wrapper”: {
“width”: “”,
“class”: “”,
“id”: “”
},
“choices”: {
“MS”: “MS”,
“Client”: “Client”,
“Other”: “Other”
},
“default_value”: “MS”,
“return_format”: “value”,
“multiple”: 0,
“allow_null”: 0,
“ui”: 0,
“ajax”: 0,
“placeholder”: “”
}
]
}
],
“location”: [
[
{
“param”: “post_type”,
“operator”: “==”,
“value”: “proposal”
}
]
],
“menu_order”: 0,
“position”: “normal”,
“style”: “default”,
“label_placement”: “top”,
“instruction_placement”: “label”,
“hide_on_screen”: “”,
“active”: true,
“description”: “Lean proposal builder field set with fixed package option columns, compact WYSIWYG narrative fields, and deliverables tables.”,
“show_in_rest”: 0,
“modified”: 1777236986
}
]
