ACF Field Set – Landing Pages – Marketing Sux Stuff

Landing Page Structural Rules

Tab Section	Rule
Hero	Hero Pre-Heading (H1), Hero Heading (H2), and Hero Content must stay separate.
Body 1	One heading + one content block only.
Body 1	Body 1 Content = one paragraph + optional bullet list only; no subheadings.
Body 2	One heading + one content block only.
Body 2	Body 2 Content = one paragraph + optional bullet list only; no subheadings.
Body 3	Body 3 Longform Content is the only main body field allowed to contain multiple H2/H3 blocks.
FAQs	Questions and answers stay separate; answers are plain text only.
CTA	CTA Button Text is used only if the live field set includes it.

Landing Page Field Set

Tab Section	Canonical Field Label	Proposed ACF Field Name	Field Type	Initial Writing Specs	ACF Prep Specs	Allowed HTML	Messaging Direction / Purpose	Backend Instructions
Page Data	WordPress Title	wordpress_title	Text	Usually close to the focus keyword and page topic	Text only, one line	None	Internal/admin page title and page identity	Use the approved page title or closest focus-keyword version.
Page Data	WordPress Excerpt	wordpress_excerpt	Text	Usually same as SEO Meta Description unless directed otherwise	Text only, one line	None	Short page summary	Usually mirrors the SEO Meta Description.
Page Data	WordPress Slug	wordpress_slug	Text	Use approved sitemap slug or focus keyword slug	Text only, one line	None	URL slug	Use the approved sitemap slug once page naming is finalized.
Page Data	SEO Focus Keyword	seo_focus_keyword	Text	Required keyword target	Text only, one line	None	Primary SEO target	Enter the main keyword target for the page.
Page Data	SEO Meta Title	seo_meta_title	Text	Write during page-writing stage; optimize for CTR and keyword relevance	Text only, one line	None	Title tag	Write a CTR-focused title tag with the keyword used naturally.
Page Data	SEO Meta Description	seo_meta_description	Text	Write during page-writing stage; optimize for CTR and page intent	Text only, one line	None	Meta description	Write a short click-worthy description that matches intent.
Media	Hero Background Image	hero_background_image	Image	Optional supporting image for hero section	Standard image field	None	Hero visual support	Upload the hero background image used in the page design if the template calls for one.
Media	Body 1 Image	body_1_image	Image	Optional supporting image for Body 1 section	Standard image field	None	Supporting visual for first section	Upload an image that visually supports Body 1 content if used by the template.
Media	Body 2 Image	body_2_image	Image	Optional supporting image for Body 2 section	Standard image field	None	Supporting visual for second section	Upload an image that visually supports Body 2 content if used by the template.
Hero	Hero Pre-Heading (H1)	hero_pre_heading_h1	Text	Close match to keyword; this is the main H1	Text only, one line	None	Query match and page topic anchor	Main on-page H1. Keep close to the primary query.
Hero	Hero Heading (H2)	hero_heading_h2	Text	Large-text display copy; brand-first, flavorful, positioning/tagline style; sell the brand first	Text only, one line	None	Bold identity claim / why choose the company	Use for large display copy under the H1. This is positioning copy, not body copy.
Hero	Hero Content	hero_content	WYSIWYG	1 to 2 sentences answering what the company does, how it does it, and why it matters for people in that area or market	One WYSIWYG field	`<p>`	Quick service + value explanation	Keep this tight. Usually one short paragraph.
Hero	Hero Value Prop 1	hero_value_prop_1	Text	2 to 6 words	Text only, one line	None	Concrete benefit	Short, concrete benefit statement.
Hero	Hero Value Prop 2	hero_value_prop_2	Text	2 to 6 words	Text only, one line	None	Concrete benefit	Short, concrete benefit statement.
Hero	Hero Value Prop 3	hero_value_prop_3	Text	2 to 6 words	Text only, one line	None	Concrete benefit	Short, concrete benefit statement.
Body 1	Body 1 Heading (H2)	body_1_heading_h2	Text	Plain text heading only	Text only, one line	None	First main support point	Use for the first main support section heading.
Body 1	Body 1 Content	body_1_content	WYSIWYG	1 paragraph plus optional bullet list only	WYSIWYG only; no subheadings inside this field	`<p>`, `<ul>`, `<li>`	First supporting block	Paragraph + optional bullets only. No H2/H3 inside this field.
Body 2	Body 2 Heading (H2)	body_2_heading_h2	Text	Plain text heading only	Text only, one line	None	Second main support point	Use for the second main support section heading.
Body 2	Body 2 Content	body_2_content	WYSIWYG	1 paragraph plus optional bullet list only	WYSIWYG only; no subheadings inside this field	`<p>`, `<ul>`, `<li>`	Second supporting block	Paragraph + optional bullets only. No H2/H3 inside this field.
Body 3	Body 3 Longform Content	body_3_longform_content	WYSIWYG	Main longform content area; may use multiple H2 and H3 blocks as needed	One WYSIWYG field containing the full longform body	`<h2>`, `<h3>`, `<p>`, `<ul>`, `<li>`	Main longform depth and supporting detail	This is the only main body field allowed to contain multiple H2/H3 blocks.
FAQs	FAQs Heading	faqs_heading	Text	Plain text heading only	Text only, one line	None	FAQ section title	Short FAQ section heading.
FAQs	FAQs Intro	faqs_intro	Text	1 to 2 sentences	Text only, one line	None	Short FAQ setup	Brief intro above the questions.
FAQs	FAQ 1 Question	faq_1_question	Text	Plain text only	Text only, one line	None	Direct user question	Enter the question only.
FAQs	FAQ 1 Answer	faq_1_answer	Text	Plain text only	Plain text only, one line	None	Direct answer	Enter the answer only. No HTML.
FAQs	FAQ 2 Question	faq_2_question	Text	Plain text only	Text only, one line	None	Direct user question	Enter the question only.
FAQs	FAQ 2 Answer	faq_2_answer	Text	Plain text only	Plain text only, one line	None	Direct answer	Enter the answer only. No HTML.
FAQs	FAQ 3 Question	faq_3_question	Text	Plain text only	Text only, one line	None	Direct user question	Enter the question only.
FAQs	FAQ 3 Answer	faq_3_answer	Text	Plain text only	Plain text only, one line	None	Direct answer	Enter the answer only. No HTML.
FAQs	FAQ 4 Question	faq_4_question	Text	Plain text only	Text only, one line	None	Direct user question	Enter the question only.
FAQs	FAQ 4 Answer	faq_4_answer	Text	Plain text only	Plain text only, one line	None	Direct answer	Enter the answer only. No HTML.
CTA	CTA Heading	cta_heading	Text	Plain text only	Text only, one line	None	CTA section heading	Main heading for the closing CTA section.
CTA	CTA Content	cta_content	WYSIWYG	Short, reassuring, direct	WYSIWYG field; usually a single short paragraph	`<p>`	Explain the next step clearly	Keep short and direct. Usually one paragraph.
CTA	CTA Button Text	cta_button_text	Text	Button label only	Text only, one line	None	CTA button label	Button label only. Use only if the live template includes a CTA button.