Page Types & Fields
Priority key
- 1 = required
- 2 = common
- 3 = optional
- 4 = as-needed
| Canonical Page Type | Synonyms / Alternate Labels | Priority | Template Type | Fields Used | Purpose / Goal | Use When |
|---|---|---|---|---|---|---|
| Home | none | 1 | Custom Page Template | Landing Page Field Set | Introduce the business clearly, establish trust, summarize core offerings, and drive the primary conversion path. | Use for every site as the main brand, services, and conversion hub. |
| About | Our Story, Who We Are, About Us | 1 | Custom Page Template | Landing Page Field Set | Explain who the company is, what makes it different, and why people should trust it. | Use when the business needs a real company story, credibility page, or culture/value page. |
| Contact | Contact Us, Get In Touch | 1 | Contact Template | Landing Page Field Set – Hero Only | Give visitors a simple path to call, email, visit, or submit a form. | Use for every site as the primary contact page. |
| Blog | Articles, Insights, News | 1 | Blog Archive Template | WordPress Title Only | Introduce the blog hub and support article discovery. | Use when the site publishes chronological articles, updates, or posts. |
| Privacy Policy | none | 1 | Simple Page Template | WordPress Title + Main Body Content | Publish required privacy/legal content clearly. | Use when the site collects user data, form submissions, analytics, or ad traffic. |
| Terms of Service | Terms, Terms & Conditions | 1 | Simple Page Template | WordPress Title + Main Body Content | Publish required terms and legal protections clearly. | Use when the business wants terms governing website use, services, or transactions. |
| Top-Level Service Page | Primary Service Page | 2 | Landing Page Template | Landing Page Field Set | Present a core service area broadly and commercially while supporting internal links to deeper subservices. | Use when the business has a major service category that deserves its own primary landing page. |
| Subservice Page | Service Detail Page | 2 | Landing Page Template | Landing Page Field Set | Target a narrower service with stronger intent match and more focused conversion copy. | Use when a specific service has meaningful search demand or needs its own page for clarity or SEO. |
| Service Location Page | Service Area Page, City Service Page | 2 | Landing Page Template | Landing Page Field Set | Combine service intent with local relevance and drive local organic conversions. | Use when a service + city or service + area page is justified for SEO and business coverage. |
| Services | What We Do, Solutions, Offerings | 2 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce the service collection and help users browse service offerings. | Use when the site needs a browse page for multiple services or categories. |
| Locations | Offices, Showrooms, Our Locations | 2 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce the location collection and help users find a physical office or branch. | Use when the business has multiple physical locations. |
| Service Area | Areas We Serve, Service Areas | 2 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce non-location coverage areas and help users understand where service is available. | Use when the business serves multiple cities/regions beyond physical locations. |
| Brands | Manufacturers, Partners, Material Partners | 2 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce the brands/manufacturers/partners collection and help users browse them. | Use when the business sells, installs, represents, or highlights brands. |
| Products | Materials, Product Lines, Selections | 2 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce the product/material collection and help users browse offerings. | Use when the business sells products, materials, or productized offerings. |
| Projects | Portfolio, Gallery, Case Studies | 2 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce completed work and build trust through visible proof. | Use when the business benefits from showcasing finished work, installs, or portfolio items. |
| Reviews | Testimonials | 2 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce customer proof and make testimonials or reviews easier to browse. | Use when the business wants a dedicated page for review content. |
| Team | Staff, Meet the Team, Agents, Advisors | 2 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce the people behind the company and help users browse team profiles. | Use when staff, reps, advisors, or agents are part of trust-building or lead routing. |
| Financing | Payment Options | 2 | Simple Page Template | WordPress Title + Main Body Content | Explain financing availability, process, and next steps clearly. | Use when financing is an important support topic but does not need a landing page structure. |
| Warranties | Warranty Information, Guarantee | 2 | Simple Page Template | WordPress Title + Main Body Content | Explain warranty coverage and expectations clearly. | Use when warranty information is important enough to deserve its own support page. |
| Support | Help, Customer Support | 2 | Contact Template | Landing Page Field Set – Hero Only | Give users a direct path to get help or ask questions. | Use when the business wants a support/help page separate from general contact. |
| Careers | Jobs, Join Our Team | 2 | Contact Template | Landing Page Field Set – Hero Only | Introduce hiring and encourage applicants to take the next step. | Use when the business is actively hiring or wants a stable recruiting page. |
| FAQs | Frequently Asked Questions | 2 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce the FAQ collection and help users browse grouped questions. | Use when FAQs are extensive enough to merit a standalone index or loop page. |
| Resources | Guides, Downloads, Learning Center, Resource Center | 3 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce curated educational content, guides, downloads, or tools. | Use when the business has a broader resource hub beyond standard blog posts. |
| Process | How It Works, Our Process | 3 | Custom Page Template | Landing Page Field Set | Explain how the company works and reduce friction by making the workflow easy to understand. | Use when the process is a real selling point or needs its own page. |
| Certifications | Credentials, Certifications & Licenses | 3 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce qualifications, certifications, or credentials. | Use when those items are numerous enough to browse or highlight as a group. |
| History | Company History, Our History | 4 | Custom Page Template | Landing Page Field Set | Explain the company’s history, longevity, or milestones. | Use when the age/history of the business materially supports trust and differentiation. |
| Community | Community Involvement, Giving Back, Community Service | 4 | Custom Page Template | Landing Page Field Set | Highlight community involvement, support, or local presence. | Use when the business actively participates in community programs, charity work, or local support efforts. |
| Accessibility | Accessibility Statement | 4 | Simple Page Template | WordPress Title + Main Body Content | Publish accessibility information or commitments. | Use when required or requested for compliance or support. |
| Disclaimer | Legal Disclaimer | 4 | Simple Page Template | WordPress Title + Main Body Content | Publish specific disclaimers or limitation statements clearly. | Use when the business needs a standalone disclaimer page. |
| Awards | Recognitions, Honors | 4 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce awards, recognitions, or honors. | Use when the business has multiple awards worth displaying together. |
| In the Media | Press, Media Mentions | 4 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce media mentions, press, or publications. | Use when the business has press coverage or featured mentions worth grouping. |
| Specials | Promotions, Rebates, Offers | 4 | Loop Grid Page Template | Landing Page Field Set – Hero Only | Introduce current specials and help users browse active promotions or incentives. | Use when the business uses rotating specials, rebates, or offers and wants a dedicated browse page. |
Field Set Definitions
Landing Page Field Set
- WordPress Title
- WordPress Excerpt
- WordPress Slug
- SEO Focus Keyword
- SEO Meta Title
- SEO Meta Description
- Hero Pre-Heading (H1)
- Hero Heading (H2)
- Hero Content
- Hero Value Prop 1
- Hero Value Prop 2
- Hero Value Prop 3
- Body 1 Heading (H2)
- Body 1 Content
- Body 2 Heading (H2)
- Body 2 Content
- Body 3 Longform Content
- FAQs Heading
- FAQs Intro
- FAQ 1 Question
- FAQ 1 Answer
- FAQ 2 Question
- FAQ 2 Answer
- FAQ 3 Question
- FAQ 3 Answer
- FAQ 4 Question
- FAQ 4 Answer
- CTA Heading
- CTA Content
- CTA Button Text
Landing Page Field Set – Hero Only
- WordPress Title
- WordPress Excerpt
- WordPress Slug
- SEO Focus Keyword
- SEO Meta Title
- SEO Meta Description
- Hero Pre-Heading (H1)
- Hero Heading (H2)
- Hero Content
- Hero Value Prop 1
- Hero Value Prop 2
- Hero Value Prop 3
WordPress Title + Main Body Content
- WordPress Title
- WordPress Excerpt
- WordPress Slug
- SEO Focus Keyword
- SEO Meta Title
- SEO Meta Description
- Page Title (H1)
- Main Body Content
WordPress Title Only
- WordPress Title
- WordPress Excerpt
- WordPress Slug
- SEO Focus Keyword
- SEO Meta Title
- SEO Meta Description
- Page Title (H1)