ACF Field Set – Global Content – Marketing Sux Stuff

Global Content Structural Rules

Tab Section	Rule
Call To Action	CTA Content should stay short and broad enough for sitewide reuse.
Services	Services tab is intended to introduce dynamic service cards, service lists, or linked service pages.
Brand Partners	Brand Partners tab is intended to introduce dynamic brand, manufacturer, vendor, or material-partner content.
Reviews	Reviews tab is intended to introduce dynamic reviews/testimonials content, not store the review records themselves.
Warranties	Warranties section is a short global support block, not a full legal policy page.
Financing	Financing section is a short global support block, not a full financing page.
Process	Process uses fixed fields only: heading, intro, and 4 step heading/description pairs. No repeaters.
Service Area	Service Area introduces dynamic locations/service area content and should stay broad enough for sitewide use.
Value Props	Value Props uses fixed fields only: heading, intro, and 4 item heading/description pairs.
About Us	About Us uses fixed fields only: heading, intro, and 4 item heading/description pairs.
Recent Posts	Recent Posts introduces a dynamic recent posts/blog/resources block.

Global Content Field Set

Tab Section	Canonical Field Label	Proposed ACF Field Name	Field Type	Initial Writing Specs	ACF Prep Specs	Allowed HTML	Messaging Direction / Purpose	Backend Instructions
Call To Action	CTA Heading	cta_heading	Text	Plain text heading only	Text only, one line	None	Main heading for the global CTA section	Use a direct, action-oriented heading that fits broad sitewide use.
Call To Action	CTA Content	cta_content	Text	1 to 2 short sentences	Text only, one line	None	Short CTA support copy	Keep it short, clear, and low-pressure.
Call To Action	CTA Button Text	cta_button_text	Text	Button label only	Text only, one line	None	CTA button label	Use a short button label like Request an Estimate, Contact Us, or Get Started.
Services	Services Heading	services_heading	Text	Plain text heading only	Text only, one line	None	Intro heading for service cards or linked service list	Use as the heading above service cards, service tiles, or a service list.
Services	Services Intro	services_intro	Text	1 to 2 short sentences	Text only, one line	None	Short intro for services section	Briefly explain the service mix or what visitors can expect.
Brand Partners	Brand Partners Heading	brand_partners_heading	Text	Plain text heading only	Text only, one line	None	Intro heading for brand/manufacturer/vendor logos or cards	Use above a dynamic brand list, logo strip, or featured brands section.
Brand Partners	Brand Partners Intro	brand_partners_intro	Text	1 to 2 short sentences	Text only, one line	None	Short intro for brand partners section	Keep broad enough for materials, manufacturers, vendors, or carriers if needed.
Reviews	Reviews Heading	reviews_heading	Text	Plain text heading only	Text only, one line	None	Intro heading for reviews/testimonials block	Use above featured reviews or a linked reviews section.
Reviews	Reviews Intro	reviews_intro	Text	1 to 2 short sentences	Text only, one line	None	Short intro for reviews section	Briefly frame the social proof section without hype.
Warranties	Warranties Heading	warranties_heading	Text	Plain text heading only	Text only, one line	None	Heading for warranty section	Use above a short sitewide warranty message or linked warranty page section.
Warranties	Warranties Content	warranties_content	Text	1 to 2 short sentences	Text only, one line	None	Short warranty statement	Keep this factual and broad enough to work sitewide.
Financing	Financing Heading	financing_heading	Text	Plain text heading only	Text only, one line	None	Heading for financing section	Use above a short financing message or linked financing section.
Financing	Financing Content	financing_content	Text	1 to 2 short sentences	Text only, one line	None	Short financing statement	Keep this factual and broad enough to work sitewide.
Process	Process Heading	process_heading	Text	Plain text heading only	Text only, one line	None	Heading for process section	Use above the fixed process steps block.
Process	Process Intro	process_intro	Text	1 to 2 short sentences	Text only, one line	None	Short process intro	Briefly explain how the process works at a high level.
Process	Step 1 Heading	process_step_1_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	Process step title	Keep short and scannable.
Process	Step 1 Description	process_step_1_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	Process step explanation	Keep to one sentence.
Process	Step 2 Heading	process_step_2_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	Process step title	Keep short and scannable.
Process	Step 2 Description	process_step_2_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	Process step explanation	Keep to one sentence.
Process	Step 3 Heading	process_step_3_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	Process step title	Keep short and scannable.
Process	Step 3 Description	process_step_3_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	Process step explanation	Keep to one sentence.
Process	Step 4 Heading	process_step_4_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	Process step title	Keep short and scannable.
Process	Step 4 Description	process_step_4_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	Process step explanation	Keep to one sentence.
Service Area	Service Area Heading	service_area_heading	Text	Plain text heading only	Text only, one line	None	Intro heading for service area block	Use above service area text, map, or linked locations/service area content.
Service Area	Service Area Intro	service_area_intro	Text	1 to 2 short sentences	Text only, one line	None	Short intro for service area section	Briefly explain the territory or how to find the nearest area served.
Value Props	Value Props Heading	value_props_heading	Text	Plain text heading only	Text only, one line	None	Heading for value props / why choose us section	Use above a fixed grid of differentiators.
Value Props	Value Props Intro	value_props_intro	Text	1 to 2 short sentences	Text only, one line	None	Intro for value props section	Short framing copy for the differentiators block.
Value Props	Value Prop 1 Heading	value_prop_1_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	Value prop title	Keep short and punchy.
Value Props	Value Prop 1 Description	value_prop_1_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	Value prop explanation	Keep to one sentence.
Value Props	Value Prop 2 Heading	value_prop_2_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	Value prop title	Keep short and punchy.
Value Props	Value Prop 2 Description	value_prop_2_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	Value prop explanation	Keep to one sentence.
Value Props	Value Prop 3 Heading	value_prop_3_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	Value prop title	Keep short and punchy.
Value Props	Value Prop 3 Description	value_prop_3_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	Value prop explanation	Keep to one sentence.
Value Props	Value Prop 4 Heading	value_prop_4_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	Value prop title	Keep short and punchy.
Value Props	Value Prop 4 Description	value_prop_4_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	Value prop explanation	Keep to one sentence.
About Us	About Us Heading	about_us_heading	Text	Plain text heading only	Text only, one line	None	Heading for about/why choose us company block	Use above short company/background/value messaging.
About Us	About Us Intro	about_us_intro	Text	1 to 2 short sentences	Text only, one line	None	Short intro for about section	Briefly explain the company and what makes it different.
About Us	About Us Item 1 Heading	about_us_item_1_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	About/value title	Keep short and scannable.
About Us	About Us Item 1 Description	about_us_item_1_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	About/value explanation	Keep to one sentence.
About Us	About Us Item 2 Heading	about_us_item_2_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	About/value title	Keep short and scannable.
About Us	About Us Item 2 Description	about_us_item_2_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	About/value explanation	Keep to one sentence.
About Us	About Us Item 3 Heading	about_us_item_3_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	About/value title	Keep short and scannable.
About Us	About Us Item 3 Description	about_us_item_3_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	About/value explanation	Keep to one sentence.
About Us	About Us Item 4 Heading	about_us_item_4_heading	Text	Short heading, ideally 4 words or less when possible	Text only, one line	None	About/value title	Keep short and scannable.
About Us	About Us Item 4 Description	about_us_item_4_description	Textarea	Single sentence description	Plain text, preserve line breaks if entered	None	About/value explanation	Keep to one sentence.
Recent Posts	Recent Posts Heading	recent_posts_heading	Text	Plain text heading only	Text only, one line	None	Heading for recent posts or blog preview section	Use above a dynamic recent posts block.
Recent Posts	Recent Posts Intro	recent_posts_intro	Text	1 to 2 short sentences	Text only, one line	None	Intro for recent posts section	Briefly frame the blog/articles/resources preview.