ACF Field Set – Business Info – Marketing Sux Stuff

Business Info Structural Rules

Tab Section	Rule
Branding	Branding fields are universal business-level assets, not location-level assets.
Business	Business fields define the sitewide business identity and should stay broad enough for all pages, schema, and policies.
Contact	Contact fields are sitewide primary contact values and should not be overloaded with location-specific data unless the business is single-location only.
Primary Location	Primary Location is the core NAP anchor used sitewide. For multi-location businesses, this is still the main/default office reference, separate from the Locations CPT.
Google Profiles	Google profile fields are sitewide primary profile links tied to the main business presence.
Social Profiles	Social fields are sitewide brand-level profiles, not location-level profiles.

Business Info Field Set

Tab Section	Canonical Field Label	Proposed ACF Field Name	Field Type	Initial Writing Specs	ACF Prep Specs	Allowed HTML	Messaging Direction / Purpose	Backend Instructions
Branding	Logo for Light Background	logo_for_light_background	Image	Upload final approved logo asset only	Standard image field	None	Main logo for light backgrounds	Upload the full logo for use on white or light backgrounds. PNG or SVG preferred.
Branding	Logo for Dark Background	logo_for_dark_background	Image	Upload final approved logo asset only	Standard image field	None	Main logo for dark backgrounds	Upload the full logo for use on dark backgrounds. PNG or SVG preferred.
Branding	Icon for Light Background	icon_for_light_background	Image	Upload final approved icon asset only	Standard image field	None	Brand icon for light backgrounds	Upload a transparent icon or mark, not a favicon.
Branding	Icon for Dark Background	icon_for_dark_background	Image	Upload final approved icon asset only	Standard image field	None	Brand icon for dark backgrounds	Upload a transparent icon or mark for dark backgrounds, not a favicon.
Business	Business Name	business_name	Text	Verified public brand name only	Text only, one line	None	Main business name used on site	Enter the public-facing business name exactly as it should appear on the website.
Business	Business Legal Name	business_legal_name	Text	Verified legal name only	Text only, one line	None	Legal/registered business name	Optional. Use the legal or registered business name if needed for policies, contracts, or compliance.
Contact	Primary Phone Number Display	primary_phone_number_display	Text	Verified public phone number in display format	Text only, one line	None	Main user-facing phone number	Enter the phone number exactly as visitors should see it, for example (555) 555-5555.
Contact	Primary Phone Number Link	primary_phone_number_link	Text	Verified tel link format only	Text only, one line	None	Click-to-call phone link	Enter the tel: version used for clickable phone links, for example tel:+15555555555.
Contact	NAP Phone Number	nap_phone_number	Text	Verified NAP phone only	Text only, one line	None	NAP-consistent phone number	Use the exact phone number format used in citations/GBP if different from the display number.
Contact	NAP Phone Number Link	nap_phone_number_link	Text	Verified tel link format only	Text only, one line	None	Click-to-call NAP link	Enter the tel: version of the NAP phone number.
Contact	Business Email	business_email	Text	Verified email inbox only	Text only, one line	None	Primary contact email	Enter the main inbox used for inquiries or leads.
Contact	Book Meeting Link	book_meeting_link	Text	Verified scheduling URL only	Text only, one line	None	Scheduling/appointment link	Paste the full scheduling link such as Calendly or another booking tool URL.
Primary Location	Primary Location Name	primary_location_name	Text	Verified public-facing location name only	Text only, one line	None	Main office/location label	Optional. Use a public-facing location label such as Main Office or Showroom if needed.
Primary Location	Primary Location Address	primary_location_address	WYSIWYG	Verified NAP address only	WYSIWYG field	`<p>`, `<br>`	Main office address used across the site	Enter the full street address as shown on the website and GBP. Use line breaks only as needed.
Primary Location	Business Hours	business_hours	WYSIWYG	Verified business hours only	WYSIWYG field	`<p>`, `<br>`	Standard business hours display	Enter standard hours using line breaks for each day or day range.
Primary Location	Google Maps Search Term	google_maps_search_term	Text	Verified map search query only	Text only, one line	None	Search query used for map buttons	Use a short query like Business Name + City + ST or the full address. This is the renamed/fixed version of the current mismatched field.
Google Profiles	Google My Business Profile Share Link	google_my_business_profile_share_link	Text	Verified GBP share URL only	Text only, one line	None	Direct GBP profile share link	Paste the Share Profile link from Google Business Profile.
Google Profiles	Google My Business Get Reviews Link	google_my_business_get_reviews_link	Text	Verified Google review form URL only	Text only, one line	None	Direct review-request link	Paste the Get More Reviews / Share Review Form link from Google.
Google Profiles	Google Maps Listing Link	google_maps_link	Text	Verified direct Google Maps listing URL only	Text only, one line	None	Direct Google Maps place URL	Paste the direct Google Maps listing link if available.
Google Profiles	Google Maps Embed Map Code	google_maps_embed_map_code	Text	Verified embed code only	Text only, one line	None	Embed code for map section	Paste the Google Maps embed code used in site templates or location sections.
Social Profiles	Facebook Profile URL	social_facebook_url	Text	Verified full profile URL only	Text only, one line	None	Facebook profile link	Enter the full Facebook profile or page URL, including https://.
Social Profiles	Instagram Profile URL	social_instagram_url	Text	Verified full profile URL only	Text only, one line	None	Instagram profile link	Enter the full Instagram profile URL, including https://.
Social Profiles	X Profile URL	social_x_url	Text	Verified full profile URL only	Text only, one line	None	X/Twitter profile link	Enter the full X profile URL, including https://.
Social Profiles	LinkedIn Profile URL	social_linkedin_url	Text	Verified full profile URL only	Text only, one line	None	LinkedIn profile/company link	Enter the full LinkedIn company or profile URL, including https://.
Social Profiles	YouTube Channel URL	social_youtube_url	Text	Verified full channel URL only	Text only, one line	None	YouTube channel link	Enter the full YouTube channel URL, including https://.
Social Profiles	TikTok Profile URL	social_tiktok_url	Text	Verified full profile URL only	Text only, one line	None	TikTok profile link	Enter the full TikTok profile URL, including https://.
Social Profiles	Pinterest Profile URL	social_pinterest_url	Text	Verified full profile URL only	Text only, one line	None	Pinterest profile link	Enter the full Pinterest profile URL, including https://.