SEO Monthly Production

Assessment & Reporting

• Review overall performance in SEMrush
• Review SEMrush Position Tracking
• Review Surfer recommendations
• Review GSC performance
• Review GSC page indexing and status
• Review GBP performance
• Review CallRail organic leads

Strategy & Plan Update

• Set monthly content, backlink, and technical priorities
• Create new content briefs and set up Surfer
• Document task list for each category and assign in Trello
• Update SEMrush Position Tracking
• Update GBP keyword targets
• Create client monthly update email with AgencyAnalytics link

Content Writing & Optimization

• Write/revise [service/location/blog]
• Check Surfer scores
• Integrate internal links
• Perform copywriting QA check

Create New Website Content

• Export and provide JSON website snapshot file and documentation
• Upload Surfer HTML files to ChatGPT and fill missing fields
• Create new import/update JSON file
• Import new JSON and check for accuracy
• Obtain and place images into new content as needed
• Perform website content QA
• Publish and index content immediately or schedule
• Submit [new/updated URLs] in GSC
• Confirm sitemap inclusion

Technical SEO

• Review SEMrush Site Health Audit
• Review GSC indexing report
• Check Core Web Vitals issues
• Check Screaming Frog issues
• Check AI crawl issues
• Resolve priority issues
• Log unresolved issues

GBP & Local SEO

• Update GBP profile, services, categories, and hours as needed
• Upload new GBP photos in SEMrush Local AI Agent as available

Backlinks & Authority

• Review backlink opportunities and competitors
• Build/pitch [local citation/directory listing/niche/press release/membership/sponsorship/partner/vendor/manufacturer] link
• Review unlinked brand mentions
• Track new and lost backlinks
• Review toxic backlinks
• Update disavow file if needed