Make a content plan out of keyword data

I need you to turn this keyword export into an SEO content plan.

Use the uploaded keyword sheet as the source of truth. The goal is not to create one article per keyword. The goal is to group keywords by actual search intent, identify when several keywords can be covered by one stronger pillar-style page, and create a clean content plan table.

Process to follow:

  1. Review the keyword list first.
  • Look at keyword, volume, difficulty, and intent where available.
  • Do not group keywords only because the wording is similar.
  • Group keywords when they share the same search intent and could realistically be satisfied by one strong page.
  • Keep separate pages when the user would clearly need a different answer, topic, or decision path.
  1. Choose the primary keyword for each group.
  • Usually use the highest-volume keyword in the group.
  • However, if the highest-volume keyword is too broad, awkward, misleading, or less commercially useful, choose the best SEO/business-fit keyword instead.
  • The primary keyword should be the main target of the page/post.
  1. Create a tighter post title for each group.
  • Include the exact-match primary keyword when it sounds natural.
  • Keep the title clear, useful, and click-worthy.
  • Avoid bloated titles.
  • Avoid creating separate posts for tiny keyword variants that can live inside a larger pillar page.
  • Use “2026” in the title only when the topic is genuinely year-sensitive, such as Medicare Advantage plans, Part D plans, eligibility rules, enrollment guidance, or annual plan comparison content.
  • Do not force “2026” into evergreen articles unless it helps match search intent.
  1. Handle redundancy carefully.
  • Identify keywords that are better as subtopics within a broader pillar page.
  • For example, specific Medicare Advantage carrier keywords should usually be folded into the main “Medicare Advantage Plans in Michigan” pillar instead of becoming separate articles right away.
  • Carrier-specific terms can become H2/H3 sections inside the pillar page.
  • Flag them as possible standalone articles later if Search Console shows meaningful impressions/clicks or if the page starts ranking for those carrier terms.
  1. For Medicare content specifically:
  • Keep Medicare Advantage, Medicare Supplement, Medicare Part D, eligibility, enrollment, dual eligibility, and auto/no-fault coverage topics separate unless the search intent is clearly the same.
  • Medicare Advantage carrier terms can usually live inside the main Medicare Advantage pillar at first.
  • Medicare Part D should usually be separate from Medicare Advantage.
  • Medicare eligibility and how to apply can be separate if there is enough volume and intent difference, but they should internally link to each other.
  • “How much do Medicare agents make per policy” is likely not a strong customer-acquisition topic. Deprioritize or flag as recruiting/transparency content unless there is a specific business reason to publish it.
  1. Calculate combined volume.
  • Combined volume should be the sum of all keyword volumes grouped into that row.
  • Call the column “Combined Volume,” not “Combined Traffic.”
  • Traffic is not guaranteed; volume is the keyword demand estimate.
  1. Output the final plan as a table with these columns:

primary keyword | post title | all keywords | combined volume | intent | keyword difficulty | priority | use 2026 in title? | notes

Column rules:

  • primary keyword:
    The main target keyword for the page.
  • post title:
    A clean, tighter title that includes the primary keyword naturally when possible.
  • all keywords:
    List every keyword in the group in descending order by search volume.
    Separate keywords with commas and no spaces.
    Example:
    medicare advantage plans michigan,medicare advantage michigan,michigan medicare advantage plans
  • combined volume:
    Sum of the grouped keyword volumes.
  • intent:
    Label as something practical, such as:
    Commercial
    Informational
    Local informational
    Comparison
    Enrollment
    FAQ/supporting
    Recruiting/transparency
  • keyword difficulty:
    Use the primary keyword’s difficulty unless there is a better reason to summarize the group differently.
  • priority:
    Use High, Medium, Low, or Deprioritize.
    Base priority on volume, commercial value, relevance, difficulty, and whether the topic supports a core service or conversion goal.
  • use 2026 in title?:
    Use Yes, No, or Optional.
    Use Yes for annual Medicare plan topics.
    Use Optional when freshness may help but is not required.
    Use No for evergreen or non-year-sensitive topics.
  • notes:
    Explain the grouping decision clearly.
    Mention whether keywords are subtopics within a pillar page, possible future split-out articles, FAQ candidates, or internal linking opportunities.
  1. After the table, include a short “Decision Notes” section.
    Summarize:
  • Which keywords were merged into broader pillars.
  • Which topics should stay standalone.
  • Which topics should be deprioritized.
  • Which topics may be split into standalone pages later.
  • Where “2026” should and should not be used.

Important formatting rules:

  • Return the final table in clean markdown unless I ask for Excel/CSV.
  • Do not add citations.
  • Do not invent keyword volumes.
  • Do not omit keywords from the uploaded list.
  • Do not over-split the plan just to create more posts.
  • Be practical and SEO-driven, not academic.
  • Think like a local/service-business SEO strategist building a useful content roadmap.